Pelki Tshering, CMO, Tanishq speaks about the latest wedding campaign for Rivaah by Tanishq called ‘For Marriages Crafted by You'
Conceptualized by Lowe Lintas, the multi-starrer film features actors from various regions
The collaboration will combine Tanishq's deep understanding to Indian market with De Beer's expertise in the diamond category
Arun Narayan, VP - Category, Marketing & Retail, Tanishq, Titan Company, spoke to e4m about the changing face of the jewellery industry, what consumers want, the increasing competition & more
Releases campaign 'Dekhna Hai Toh Khel Dekho' celebrating talent over stereotypes
Despite higher investments compared to DOOH, 3D billboards have captivating displays and also generate interest on social media platforms, share industry players
Mia and RCB will be part of the #SheGotGame campaign
Tanishq’s ‘Aishani’ campaign is conceptualized by Lowe Lintas Bangalore
Among the other winners are Tanishq, Duroflex, ZEE Kannada, Organic BPS, Omnicom Media Group, Madison PR, Dabur India, Kerala Tourism, Disney+ Hotstar, Muthoot Finance, Media Monks & Vijay Television
The campaign has been directed by Harshwardhan Kulkarni and conceptualized by Lowe Lintas
The 60-second film features a diverse range of models and situations, inspiring viewers to embrace their unique differences and celebrate inclusivity
The film is a celebration of the brand’s Ugadi collection ‘Vardhini’
It is conceptualized by Tanishq and Mind Your Language
The jewellery brand has come on board as the principal sponsor
Tanishq and Talented, along with Superfly Films, have come together to remind everyone that before she’s a superwoman, she’s human. And it’s human to struggle and to fail
We look back at campaigns that were appreciated on various fronts this year
The campaign is part of the brand's Marriage Conversations initiative
The show features five real brides and their stories
Industry leaders say they are confident of making record sales; go all out with promotions and offers
The 3D experience has been crafted by Inventech from the Laqshya Media Group
The ‘#ThisIsMe’ campaign is conceptualised by Famous Innovations
The campaign has been conceptualised by Lowe Lintas
Krishnaswamy, General Manager of Marketing at Tanishq, Titan Company Limited, says that the brand aims to make the most of the festive season
C K Venkataraman, Managing Director, Titan, talks about factors leading to a robust growth of the company in Q1FY23 and his vision for the company
At e4m TechManch conference 2022, panelists deliberated how innovation in digital is impacting marketing
Take a look at e4m's fortnightly collection of the best ads, released between May 01 and May 13, 2022, that left the audiences and critics impressed
This Mother's Day, brands paid tribute to mothers with unique campaigns that break the stereotypical image of a perfect mother and portray mothers as children's first academy
It is installed at Bandstand Promenade, Bandra in Mumbai
Ventes and Picsart also rolled out a 5-day Tanishq Challenge where creators were challenged to use various backgrounds and a Tanishq necklace to make creative edits
Conceptualised and executed by Dentsu Webchutney, the campaign aims to encourage couples to have conversations about the marriage and the life they want to build together
The campaign has been executed by Laqshya Media Group
Here’s how the brand world celebrated the festivals with their campaigns and brand activations in 2021
The 150-second film is conceptualised by Lowe Lintas
The digital films are aimed to help men make the perfect choice when gifting their partners
Our choice of top five campaigns released between August 13 and August 27, 2021
The heart-warming digital film conceptualised by Tanishq and Webchutney
Endeavours by brands in the wake of the Tokyo Olympics have helped veer conversations towards sports other than cricket
Be it the anticipation of a third wave or simply the relaxation of lockdown rules after the second wave, advertisers have made a comeback on TV
The 60-sec-long digital film has been conceptualised by Lowe Lintas
She previously worked as a Chief Marketing Officer for Tanishq
Written and conceptualized by Dentsu Webchutney, the film revolves around a frontline doctor, who is also a mother
The account was won following a multi-agency pitch
Avnish Anand is currently the Co-Founder at CaratLane
The 90 seconds heart-warming digital film is conceptualised by Tanishq and Lowe Lintas
The OOH campaign is a part of their 360-degree campaign for the jewellery brand's newest offering
The 40-second brand campaign will showcase Mia’s latest ‘The Cupid Edit’ collection
Looking at some of the biggest OOH campaigns of 2020 that reiterated brands' trust in the billboard medium
The campaign has been carried out in top metros - Mumbai, Delhi NCR, Bangalore, Kolkata, Hyderabad and Ahmedabad
On Day 1 of e4m India Brand Conclave 2020, Sudhakar Rao, Director-Branding, ICFAI Group, discussed how brands can stand their ground in the face of illogical trolling
From electronics to food items, Gupta’s kitty is full of endorsements from brands that find her relatable across generations