Tata Salt unveils campaign with focus on schoolkids
The campaign is part of the brand’s core theme 'Desh Ki Sehat, Desh Ka Namak’
Tata Salt is every Indian mother's ally in raising a strong and sharp nation through her children
Tata Salt has unveiled a campaign titled: ‘Tez Baccho Se Hi Toh Tez Desh Banta Hain’, which aligns with the brand’s core theme of 'Desh Ki Sehat, Desh Ka Namak’.
At the heart of the campaign is an endearing film depicting a caring mother engaged in a conversation with her daughter during mealtime. Expressing her concerns about her daughter's science project, scholarship, computer exam, and school contest, the mother receives a reassuring response from her confident daughter, who also happens to be the school captain, singing, "No problem Mummy, no problem!"
Speaking about the campaign, Deepika Bhan, President, Packaged Foods- India, Tata Consumer Products, said, "Tata Salt is unwavering in its commitment as a guardian of the nation's health. We understand that the right amount of iodine is essential for a child’s mental development and strive to provide this in each and every bag of Tata Salt .. aakhir 'Tez Baccho Se Hi Toh Tez Desh Banta Hain'.."
The ‘Tez Baccho Se Hi Toh Tez Desh Banta Hain’ campaign by Tata Salt is slated to roll out on various media platforms, including television, digital, and social media channels.
