Conceptualized by Ogilvy, the campaign includes a series of 11 light-hearted films showcasing the jingle’s presence in various moments of a consumer’s daily life
In collaboration with comedians Zakir Khan and Atul Khatri, the #TakeItLite awareness campaign features humorous acts on everyday moments that trigger stress on non-issue situations
The AR driven campaign will include the avatar of Mahatma Gandhi coming to life through digital platforms to deliver a reminder on critical acts of safety precautions to adhere to Covid-19
Using the premise of the original poetry of ‘Sarfaroshi Ki Tamanna, the #NamakKeWaastey campaign focuses on adopting healthy practices this Independence Day