The Advertising Club unveils campaign for ABBY Awards powered by One Show 2024

The awards will be announced during GoaFest on 29th, 30th, and 31st May 2024

by e4m Staff
Published: Mar 8, 2024 7:15 PM | 2 min read

The Advertising Club (TAC) has unveiled a campaign for the upcoming ABBY Awards powered by One Show 2024.

“Positioning as the unequivocal benchmark of excellence in the advertising industry, the campaign highlights the collective spirit of the industry, encouraging professionals to unite and contribute to shaping the future of the industry collectively,” stated a press release.

Speaking on the initiative, Ajay Kakar, Chairperson, Awards Governing Council, ABBY Awards powered by One Show 2024 and Managing Committee Member, The Advertising Club, said, “At The Advertising Club, we are committed to bringing forward and honoring the masterpieces and the masterminds. The ABBY Awards powered by One Show 2024 serve as a testament to the extraordinary work that our industry creates and its potential to shape the future. With this campaign, we invite the industry to come forward, submit their best work, and together elevate the collective creativity to unparalleled global heights.”

Alok Lall, Executive Director, McCann Worldgroup India, further added, “We believe in celebrating not just the present achievements but also the future that we are collectively building for our industry. The ABBY Awards powered by One Show 2024 serve as a beacon for the creativity that defines our industry's trajectory.”

Scheduled to take place on 29th, 30th, and 31st May 2024 during Goafest at Grand Hyatt, Bambolim in Goa, the ABBY Awards powered by One Show 2024 will represent the South Asia region that includes India, Sri Lanka, Nepal, Bangladesh, and Pakistan and has been doing so since 2004.