The era of segmented and targeted newspaper is going to come to India soon: Suresh Balakrishna
“I firmly believe that the era of segmented and targeted newspaper is going to come to the Indian markets soon. As of today, newspapers run on a ‘one shoe fits all’ strategy. Look at England… We have the Times and The Guardian right at the top of the SEC; bottom of the pyramid is The Sun; then there is the Daily Mail and above that you have The Telegraph. The SECs are very clearly demarcated. I suspect this is what is going to happen in this country, too, whereby, each newspaper will cater to a selected audience,” says Suresh Balakrishna, COO, Mail Today.
“I firmly believe that the era of segmented and targeted newspaper is going to come to the Indian markets soon. As of today, newspapers run on a ‘one shoe fits all’ strategy. Look at England… We have the Times and The Guardian right at the top of the SEC; bottom of the pyramid is The Sun; then there is the Daily Mail and above that you have The Telegraph. The SECs are very clearly demarcated. I suspect this is what is going to happen in this country, too, whereby, each newspaper will cater to a selected audience,” says Suresh Balakrishna, COO, Mail Today. More
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