‘The Indian advertising industry needs to acknowledge the role of execution’
“The Indian advertising industry needs to acknowledge the role of execution and, therefore, needs to put in a lot of effort in that regard… as an industry in India, we put in lesser effort on execution as compared to international agencies. Hence, this could be one of the reasons why India scores lower in the international awards front,” says Aniruddha Banerjee, President & COO, Publicis Ambience.
“The Indian advertising industry needs to acknowledge the role of execution and, therefore, needs to put in a lot of effort in that regard… as an industry in India, we put in lesser effort on execution as compared to international agencies. Hence, this could be one of the reasons why India scores lower in the international awards front,” says Aniruddha Banerjee, President & COO, Publicis Ambience.
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