The industry is being oversupplied with too many agencies doing the same thing: Nick Waters

“The industry is being oversupplied with too many agencies doing the same thing. So, we have to find a point of difference. There is no point of discount rates and failing to deliver. My ambition is to build a very prosperous company for long term growth. And we are not going to get that by just offering the same services with the existing competition at cheaper rates,” says Nick Waters, CEO - Asia Pacific, Aegis Media.

by exchange4media Staff
Published: May 8, 2010 8:18 AM | 1 min read

The industry is being oversupplied with too many agencies doing the same thing: Nick Waters

“The industry is being oversupplied with too many agencies doing the same thing. So, we have to find a point of difference. There is no point of discount rates and failing to deliver. My ambition is to build a very prosperous company for long term growth. And we are not going to get that by just offering the same services with the existing competition at cheaper rates,” says Nick Waters, CEO - Asia Pacific, Aegis Media. More

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Published On: May 8, 2010 8:18 AM

Tags advertising