The new world is beyond 360, the challenge now is 365: Aegis Media’s Ashish Bhasin
“360 degrees is the most abused term in my view, and I think it is completely archaic. It is a crutch used by the old world creative agencies in pitches only. In reality they do not implement it. The new world, however, is beyond 360. The challenge now is 365. The trick lies in being in touch with you consumer 365 days of the year through various media,” emphasises Ashish Bhasin, Chairman India & CEO, South East Asia, Aegis Media, and Director, Posterscope, APAC.
“360 degrees is the most abused term in my view, and I think it is completely archaic. It is a crutch used by the old world creative agencies in pitches only. In reality they do not implement it. The new world, however, is beyond 360. The challenge now is 365. The trick lies in being in touch with you consumer 365 days of the year through various media,” emphasises Ashish Bhasin, Chairman India & CEO, South East Asia, Aegis Media, and Director, Posterscope, APAC. More
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