The Salt Inc. launched: Redefining scope of a traditional agency

The Salt Inc., a new name in the space of content and design, has been officially launched, aiming to deliver strategically tailored content that sparks meaningful conversations between consumers and brands.

Breaking away from the traditional agency model, The Salt Inc. is an enterprise with capabilities across content formats, ranging from digital to OTT content.
Exclusive partnerships with the British media behemoth The Economist in India have put the organisation in a unique space where it can help its partner brands engage with C-suites globally.

Founded by industry veterans of advertising, media marketing and video production, The Salt Inc. redefines the scope of a traditional agency.

CEO and Founder Neena Dasgupta brings nearly 25 years of expertise in digital media and advertising with remarkable corporations like BBC and ABNI (from the Dow Jones stable). She later founded Zirca Digital Solutions, an independent global digital solutions company managing marquee clients in both Indian and international markets. She has also graced Impact’s 50 Most Influential list for three consecutive years.

Co-Founder Sarthak Dasgupta is a distinguished writer, director, producer and a masterful storyteller who is an alumnus of the prestigious Sundance Screenwriters Lab and the recipient of the Mahindra Sundance Global Filmmaker Award. Sarthak has consistently delivered culturally diverse, impactful stories across feature films, web series, documentaries, and television.

Co-founder and Chief Operating Officer Parth Arora is a veteran producer with 25 years of experience working and successfully delivering award-winning projects in the film and OTT space with several platforms including Netflix. Parth has also worked for powerhouse film studios including Dharma Productions, Fox Star Studios, and White Feather Films, among others.

Experienced professionals including Rahul Surve, Co-founder and Business Head, Tarun Abhichandani, Chief Product Officer (CPO), Mihir Chitre, Chief Creative Officer (CCO), Rohan Desai, Strategy Lead, and Sagar Grover, Marketing Lead, call The Salt Inc. home.

Tarun, in his role as CPO, spearheads the product strategy, user experience, and technological innovation. Mihir, as CCO, leads with his creative vision, blending artistry with strategic insight to deliver compelling storytelling. Rahul brings strategic acumen and a deep understanding of market dynamics, guiding business growth and partnerships.

Speaking about the launch, Neena Dasgupta, CEO & Founder, The Salt Inc., said, “At The Salt Inc., we harness the power of compelling narratives to drive conversations, transform brands and captivate audiences across the digital landscape."

“With our cinematic expertise, we bring stories to life, ensuring that every brand message resonates deeply and leaves a lasting impact,” adds Sarthak Dasgupta, Co-Founder, reiterating the superior storytelling capabilities at The Salt Inc.”

Speaking about the production proficiency, Parth Arora, Chief Operating Officer, The Salt Inc., shares, “Our state-of-the-art production collaborations guarantee top-tier quality, enabling brands to deliver visually stunning and highly engaging content.”