A cookieless future is inevitable, say experts as they recommend alternative technologies like FLoC and privacy-preserving mechanisms instead
Neena Dasgupta is the CEO and Founder of The Salt Inc.
Dasgupta is the Founder & CEO of The Salt Inc, and recently took up the role of media representative with The Economist
Dasgupta has been at the helm of several organisations like Zirca Digital Solutions and Aidem Ventures
Abhichandani joins from Kantar/IMRB
The suite comprises three offerings -- ConsumeriQ, CreativeiQ and ContentiQ, each designed to help brands gain a better understanding of consumers
The pandemic year led to companies reimagining their digital strategies, OTT becoming a way of life and blockchain technology making inroads in India, say experts
New structure is knowledge driven, more functional and effective, incorporating smart collaboration that is independent of hierarchy
Aqilliz CEO Gowthaman Ragothaman and Zirca Digital Solutions CEO & Director Neena Dasgupta share more on the recently forged partnership and their plans for the Indian market
On the virtual roundtable, MarTech leaders will spell out the tools and techniques to stay ahead of the game in the ever-changing world of digital marketing
Sankarayogi will report to CEO and Director Neena Dasgupta
Guest Column: As businesses prepare to tackle a new post-COVID world, Neena Dasgupta, CEO and Director, Zirca Digital Solutions, tells us about her strategy for these challenging times
The agency has created an in-depth yet easy-to-fill format that helps brands get to the heart of their marketing problem and address it quickly
Zirca will work towards maximizing Fandom’s advertising revenue potential, build the brand’s presence and expand its pool of demand partners in the region
On today's 'Beating All Odds', Neena Dasgupta, CEO & Director of Zirca Digital Solutions, and CEO of AIDEM Ventures speaks with Naziya Alvi Rahman, Editor of e4m
Dasgupta, who is also the CEO & Director of Zirca, has been serving as an advisor at Aidem Ventures for over eight years
The ‘Mind the (age) gap’ report is based on the ContentiQ Archetype Indicator Test, which allows brands a better understanding of audience behavioural patterns
Neena Dasgupta, CEO and Director, Zirca Digital Solutions, writes for us as part of the e4m ‘Breaking The Glass Ceiling’ series on the occasion of International Women’s Day
Guest Column: Neena Dasgupta, CEO & Director of Zirca Digital Solutions, analyses how micro boredom creates opportune moments for brands and content creators to improve engagement with consumers
Neena Dasgupta, CEO & Director, Zirca, and Karan Gupta, MD, Zirca, share the company’s plans and why they believe that ‘one size fits all’ approach does not work for brands
After YouTube announced policy changes with regard to kids' content, experts laud its efforts to ensure the platform is safe for children and discuss implications for content creators