neena-dasgupta
A cookieless future is inevitable, say experts as they recommend alternative technologies like FLoC and privacy-preserving mechanisms instead
Shantanu David Aug 5, 2024 9:37 AM
Dasgupta is the Founder & CEO of The Salt Inc, and recently took up the role of media representative with The Economist
e4m Staff Oct 12, 2023 9:36 AM
Dasgupta has been at the helm of several organisations like Zirca Digital Solutions and Aidem Ventures
exchange4media Staff Jul 21, 2023 11:03 AM
The suite comprises three offerings -- ConsumeriQ, CreativeiQ and ContentiQ, each designed to help brands gain a better understanding of consumers
exchange4media Staff Jul 21, 2021 10:04 AM
The pandemic year led to companies reimagining their digital strategies, OTT becoming a way of life and blockchain technology making inroads in India, say experts
Javed Farooqui Dec 24, 2020 9:12 AM
New structure is knowledge driven, more functional and effective, incorporating smart collaboration that is independent of hierarchy
exchange4media Staff Nov 26, 2020 7:27 PM
Aqilliz CEO Gowthaman Ragothaman and Zirca Digital Solutions CEO & Director Neena Dasgupta share more on the recently forged partnership and their plans for the Indian market
Javed Farooqui Nov 18, 2020 9:13 AM
On the virtual roundtable, MarTech leaders will spell out the tools and techniques to stay ahead of the game in the ever-changing world of digital marketing
exchange4media Staff Jul 3, 2020 8:33 AM
Sankarayogi will report to CEO and Director Neena Dasgupta
exchange4media Staff Jun 26, 2020 11:49 AM
Guest Column: As businesses prepare to tackle a new post-COVID world, Neena Dasgupta, CEO and Director, Zirca Digital Solutions, tells us about her strategy for these challenging times
Neena Dasgupta Jun 12, 2020 8:22 AM
The agency has created an in-depth yet easy-to-fill format that helps brands get to the heart of their marketing problem and address it quickly
exchange4media Staff Jun 10, 2020 3:28 PM
Zirca will work towards maximizing Fandom’s advertising revenue potential, build the brand’s presence and expand its pool of demand partners in the region
exchange4media Staff May 26, 2020 1:32 PM
On today's 'Beating All Odds', Neena Dasgupta, CEO & Director of Zirca Digital Solutions, and CEO of AIDEM Ventures speaks with Naziya Alvi Rahman, Editor of e4m
Naziya Alvi Rahman May 20, 2020 8:56 AM
Dasgupta, who is also the CEO & Director of Zirca, has been serving as an advisor at Aidem Ventures for over eight years
Sonam Saini Apr 21, 2020 6:21 PM
The ‘Mind the (age) gap’ report is based on the ContentiQ Archetype Indicator Test, which allows brands a better understanding of audience behavioural patterns
exchange4media Staff Mar 12, 2020 12:03 PM
Neena Dasgupta, CEO and Director, Zirca Digital Solutions, writes for us as part of the e4m ‘Breaking The Glass Ceiling’ series on the occasion of International Women’s Day
Neena Dasgupta Mar 6, 2020 8:59 AM
Guest Column: Neena Dasgupta, CEO & Director of Zirca Digital Solutions, analyses how micro boredom creates opportune moments for brands and content creators to improve engagement with consumers
Neena Dasgupta Feb 27, 2020 8:27 AM
Neena Dasgupta, CEO & Director, Zirca, and Karan Gupta, MD, Zirca, share the company’s plans and why they believe that ‘one size fits all’ approach does not work for brands
Shikha Paliwal Feb 17, 2020 8:39 AM
After YouTube announced policy changes with regard to kids' content, experts laud its efforts to ensure the platform is safe for children and discuss implications for content creators
Shikha Paliwal Jan 10, 2020 9:12 AM
