Times Group’s Celebrity Entertainment Channel Zoom set for 3rd quarter début. Hires Lemon
The Times Group has confirmed the launch of its first ever satellite television channel - Zoom. According to Apurva Purohit, COO, Times Television, Zoom is going to be a premium Hindi entertainment channel with non-fiction and celebrity-based content. The channel will be launched in the third quarter of this year.”
The Times Group has confirmed the launch of its first ever satellite television channel - Zoom. According to Apurva Purohit, COO, Times Television, Zoom is going to be a premium Hindi entertainment channel with non-fiction and celebrity-based content. The channel will be launched in the third quarter of this year.”
The channel is also signing up with some leading celebrities to be associated with their shows. When asked about specific names she refused to divulge any details.
As is known Lemon Communications has already bagged the creative account for Zoom, while the media buying will be done in- house by the Zoom marketing team. This week the channel is inviting Mumbai based PR agencies for the public relations duties to pitch for the Zoom account.
Adds Purohit, “Since we are entering a new genre of television programming in India, it is important that we recruit a public relations and communications partner who understands the genre of television that we are venturing into.”
Zoom is not the only surprise item that Times Television has up its sleeve. Up next is a health channel and a business channel. Reportedly, there are a few other channels under the wraps details on which the company officials are not willing to share yet.
