Titan retains Madison Media as its AOR
The account size is estimated to be around Rs 300 crore. Madison has been handling Titan since 2017
After a competitive pitch, lifestyle company Titan has decided to continue to have Madison Media Group as its Agency on Record (AOR). The pitch size is estimated to be around Rs 300 crore. Madison has been handling Titan since 2017. Sources in the industry confirmed the development to exchange4media. However, both Titan and Madison have remained tight-lipped about the development and did not respond to our mails.
The Tata-owned company has several brands under its umbrella, including Titan, Sonata, Fastrack, Tanishq and Titan Eye Plus. Under the mandate, Madison will create the TV, Print and Radio planning and buying strategy for the company.
Before 2017, Titan was managed by Maxus India (now Wavemaker), part of GroupM and WPP global network for12 years. Titan had called for a traditional media pitch sometime in November last year for its entire portfolio, sources said.
