Today, clients initiate reviews whether something is wrong or not: Irwin Gotlieb, Global CEO, GroupM
"Some clients today believe that even if they are perfectly satisfied with their agency, they have a statutory obligation to review the media... It used to be that unless something went terribly wrong, the client didn't initiate a review. Today, clients initiate reviews whether something is wrong or not. Very often they significantly underestimate the trauma to the entire system on both sides," says Irwin Gotlieb, Global CEO, GroupM.
“Some clients today believe that even if they are perfectly satisfied with their agency, they have a statutory obligation to review the media… It used to be that unless something went terribly wrong, the client didn’t initiate a review. Today, clients initiate reviews whether something is wrong or not. Very often they significantly underestimate the trauma to the entire system on both sides,” says Irwin Gotlieb, Global CEO, GroupM. More
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