"Some clients today believe that even if they are perfectly satisfied with their agency, they have a statutory obligation to review the media... It used to be that unless something went terribly wrong, the client didn't initiate a review. Today, clients initiate reviews whether something is wrong or not. Very often they significantly underestimate the trauma to the entire system on both sides," says Irwin Gotlieb, Global CEO, GroupM.
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Published:
Jun 19, 2010 8:14 AM
1 min read
“Some clients today believe that even if they are perfectly satisfied with their agency, they have a statutory obligation to review the media… It used to be that unless something went terribly wrong, the client didn’t initiate a review. Today, clients initiate reviews whether something is wrong or not. Very often they significantly underestimate the trauma to the entire system on both sides,” says Irwin Gotlieb, Global CEO, GroupM. More
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