TVS Motors moves Rs 80 cr media duties to Madison
TVS Motors Company’s silent shopping has culminated with the company selecting Madison Media to handle its media business. The decision follows a multi-agency pitch involving incumbent Universal McCann, Starcom and Madison. The account is pegged in the region of Rs 80 crore.
TVS Motors Company’s silent shopping has culminated with the company selecting Madison Media to handle its media business. The decision follows a multi-agency pitch involving incumbent Universal McCann, Starcom and Madison. The account is pegged in the region of Rs 80 crore.
Confirming the development, Prasad Narasimhan, Vice-President, Marketing, said, “We had a very exhaustive pitch process and Madison fitted the bill perfectly on all counts. Their presentation was a well rounded one and in essence was in sync with what we were looking for.”
With this, the complete media buying and planning of all TVS products are in the custodianship of Madison Media.
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