UltraTech Cement launches new campaign with Shah Rukh Khan
The ‘Banega Toh Badhega India’ campaign highlights how infrastructure is enabling the progress of individuals
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Published: Jan 15, 2024 6:18 PM | 1 min read
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UltraTech Cement has launched a new campaign with Bollywood superstar Shah Rukh Khan. The campaign features personal stories of individuals, their ambitions, aspirations, and how infrastructure is enabling their progress.
The company said that the philosophy that infrastructure is acting as a booster for India’s ambition is encapsulated in the campaign – “Banega Toh Badhega India”.
“Our new campaign is a manifestation of our core values, that inspire us every day. We at UltraTech see ourselves as enablers of people’s progress and nation’s development”, the company said.
“Shah Rukh Khan aka SRK is a shining example of the rise & aspirations of India. His personal journey is one of resetting boundaries & aiming high. We thus believe that he is aptly suited to represent UltraTech’s credo”, the company added.
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