Unilever consolidates beauty brands' global creative duties with WPP
As per reports, WPP will now handle the creative duties of brands like Tresemme, Sunsilk and Pond's, while continuing to manage the Vaseline account
Unilever has consolidated with WPP global creative and strategic duties for its beauty brands, media houses have reported.
WPP manages Unilever's brands like Dove and Vaseline through Ogilvy.
As per reports, WPP will now handle creative duties of brands like Tresemme, Sunsilk and Pond's while continuing to manage the Vaseline account.
WPP recently announced that in India its has registered 9.1% LFL growth in Q2 2024 whereas in H1 it grew 8.1%.
According to the results report, the Rest of World declined in H1 2024 as good growth in India (+8.1%) was offset by a decline of 20.3% in China on client assignment losses and persistent macroeconomic pressures impacting both our media and creative businesses.
