wpp

From dentsu to Publicis to GroupM, top media agencies in the world are expanding their capabilities in the burgeoning influencing marketing sector by taking premium influencer firms on board
Kanchan Srivastava Aug 21, 2024 9:06 AM

As per reports, WPP will now handle the creative duties of brands like Tresemme, Sunsilk and Pond's, while continuing to manage the Vaseline account
e4m Staff Aug 17, 2024 9:03 AM

NVIDIA’s new USD Search NIM and USD Code NIM microservices allow creative teams to build on WPP visual content
e4m Staff Jul 31, 2024 12:16 PM

Philip Jansen was Chief Executive of BT Group from 2019 to February 2024
e4m Staff Jul 31, 2024 11:49 AM

WPP will support Colgate-Palmolive’s oral care, personal care and home care businesses
e4m Staff Jul 25, 2024 12:04 PM

At e4m TechManch, WPP’s Dale Imerman addressed AI-powered immersive technologies
e4m Staff Jul 25, 2024 11:32 AM

Niraj Ruparel, Emerging Tech Lead at WPP & GroupM India, and Dale Imerman, VP of Immersive Technology & AI at WPP, shared insights on the ‘Future of Creative Tech’ at e4m TechManch 2024
e4m Staff Jul 23, 2024 11:52 AM

Dale Imerman, VP Immersive Technology & AI at WPP, explains how AI will make agencies efficient powerhouses and optimize campaigns, while emphasizing the irreplaceable role of human creativity
e4m Staff Jul 23, 2024 8:56 AM

Brian Lesser succeeds Christian Juhl who will take up a new position with WPP as President, Corporate Development
e4m Staff Jul 18, 2024 7:49 AM

KKR would have become the majority owner of FGS if the bid was successful
e4m Staff Jun 28, 2024 12:48 PM

Karnik has been elevated to Managing Director of Content, Entertainment, and Sports for GroupM India
e4m Staff Jun 18, 2024 5:29 PM

Burson has also unveiled its new visual identity and agency proposition
e4m Staff Jun 14, 2024 10:21 AM

Ajay Gupte, CEO of Wavemaker South Asia, talks to e4m on being adjudged the Media Agency of the Year at Goafest 2024, focus of the year, growth expectations & more
Sonam Saini Jun 3, 2024 8:54 AM

In an email to company leaders, WPP CEO Mark Read has spoken of the need to ‘go beyond emails to take advantage of virtual meetings, AI and deepfakes’
e4m Staff May 13, 2024 1:51 PM

Priya Barve has previously held leadership roles with Google, Mondelez, and Leo Burnett across Asia-Pacific
e4m Staff May 2, 2024 12:27 PM

The group said it plans to focus on leveraging AI opportunities, maximising creative transformation, expediting growth and improving cash generation
e4m Desk Jan 31, 2024 12:56 PM

With a career spanning 25 years, Babita Baruah joins VML India from a dual role working across WPP's Ford International Market Group as Regional Client Lead and Executive Director at VMLY&R Thailand
e4m Staff Jan 12, 2024 8:55 AM

In conversation with exchange4media, Karthik Nagarajan, the CEO of Hogarth India shared his journey at the WPP content experience company, the focus areas for the new year and much more
Sonam Saini Dec 19, 2023 8:26 AM
WPP execs Daniel Hulme, Saulo Rocha, Allison Spray, Vickie Segar, Michele Arnese and Audrey Kuah share trends that are likely to shape marketing and communications in 2024
e4m Staff Dec 14, 2023 12:28 PM

CEO Mark Read has expressed his excitement for 'the world's largest creative agency', VML, formed after merging WPP giants Wunderman Thompson and VMLY&R
Sonam Saini Oct 27, 2023 8:10 AM

Despite industry watchers bemoaning the so-called demise of JWT and VMLY&R, WPP seemingly has a game plan rooted in growth and efficiency
Sandhya Raghavan Oct 20, 2023 3:42 PM

Several industry leaders found the merger of Wunderman Thompson and VMLY&R as VML as the need of the hour
e4m Staff Oct 19, 2023 8:32 AM

While Jon Cook is VML Global CEO, Mel Edwards appointed President of VML Global
e4m Staff Oct 17, 2023 6:52 PM

Market research and consumer insights veteran Mehta's colleagues and friends at WPP remember the man for his brilliance, kindness and enduring impact on the media landscape
e4m Staff Oct 16, 2023 8:29 AM

The Global CEO talks about WPP's scale-up plans for India, his belief in the country’s growth possibilities, and more
Naziya Alvi Rahman Sep 12, 2023 8:56 AM
'This appointment recognises the key role that Andrew plays in the company,' said WPP CEO Mark Read
exchange4media Staff Sep 11, 2023 11:53 AM

The ad agency's operating profit for H1 stands at $306 million
exchange4media Staff Sep 5, 2023 12:39 PM

The Chief AI Officer of WPP spoke to exchange4media on the misconceptions about AI, the impact of Generative AI and where WPP stands in the use of this advanced tech
Naziya Alvi Rahman Aug 10, 2023 9:11 AM

The award ceremony will be held in Gurgaon on July 20, 2023
exchange4media Staff Jul 13, 2023 9:04 AM

Hulme, the Chief AI Officer at WPP and CEO of Satalia, will share key insights on 'Brand Opportunities for Generative AI' at the TechManch conference, scheduled to be held in Mumbai on August 9 & 10
exchange4media Staff Jul 10, 2023 8:54 AM

Some of the ads launched between May 15 and 31 that caught our attention
exchange4media Staff Jun 7, 2023 9:06 AM

The engine will enable creative teams to produce high-quality commercial content faster, more efficiently and at scale while staying fully aligned with a client’s brand
exchange4media Staff May 29, 2023 12:14 PM

Bapna, Chief Culture Officer, WPP India, explains how the initiative has helped create safe spaces for female employees of the organisation to share their challenges and aspirations
Aditi Gupta May 9, 2023 3:48 PM

The growth has been driven by GroupM’s strong performance
exchange4media Staff Apr 28, 2023 10:54 AM