Usha unveils campaign for new iChef air fryers
The campaign highlights how Usha iChef Air Fryers address the needs of today's hectic routines
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Published: Jun 1, 2024 9:17 AM | 1 min read
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Usha International has launched a new TVC for its iChef Air Fryers as part of a comprehensive 360° media campaign for the product.
Themed "Crafted for your Lifestyle," the campaign highlights how the Usha iChef Air Fryers address the needs of today's hectic routines, resonating with individuals striving to eat healthy, but finding it a challenge to prepare meals quickly, seamlessly bridging the gap between convenience and nutrition.
The 30-second TV commercial has been shot by Illusionist Films.
The campaign which kicks off on June 1, 2024, has a robust TV media plan including spots during the morning and evening prime time.
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