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Nipun Kaushal, Chief Marketing Officer, YES Bank, reflected on the institution's remarkable comeback journey and rebuilding customer trust
Neeraj Singh & sunny Sainy Nov 30, 2024 1:31 PM
IMPACT speaks to Varun Koorichh, VP of Marketing, Diageo India, as he shares his insights on McDowell’s entry into the white spirits market and the key role of continuity in building legacy brands
e4m Staff Nov 28, 2024 5:28 PM
Yamaha launches ‘The Call of the Blue’ 4.0 campaign for young riders. Vijay Kaul, GM - Marketing Strategy, Yamaha India, reflects on the brand’s journey in India
Prathyusha Agarwal, Business Head of Shopsy, speaks about the latest campaign, targeting the value-conscious consumer in Tier II and Tier III cities, growth drivers and more
Simran Sabherwal Aug 5, 2024 9:24 AM
Sources indicate that he is set to join JioCinema as Chief Marketing Officer
e4m Staff Jul 31, 2024 4:37 PM
Sushant Sreeram was with Prime Video for over six years and was elevated to Country Director in 2023
e4m Staff Jul 23, 2024 2:26 PM
Tushar Goculdas, MD of Underdog Athletics, tells us about the unconventional approach the brand took in crafting the campaign
Payal Gwalani Jul 2, 2024 2:12 PM
Dr Kushal Sanghvi, Business Mentor, National HRD Network, writes that Ramoji Rao was a man with several credits and it was his constant need to give back to society that made him a genius
Dr Kushal Sanghvi Jun 10, 2024 1:11 PM
Tushar Malhotra, Director of Sales and Marketing at Bisleri International, talks about how the brand's marketing efforts have led to its enduring presence in the Indian markets
Payal Gwalani Jun 5, 2024 2:59 PM
The campaign highlights how Usha iChef Air Fryers address the needs of today's hectic routines
Tushar Srivastava earlier was responsible for Zee Hindustan’s UP region
e4m Staff May 27, 2024 1:22 PM
Prathyusha Agarwal was most recently the Chief Business Officer at BYJU'S for Early Learn
e4m Desk May 25, 2024 11:27 AM
As part of the association, the ‘USHA’ logo will be prominently visible on the caps and helmets of all Mumbai Indians players
e4m Staff Mar 26, 2024 12:49 PM
Sushant Kumar has also had previous stints at Snapdeal & Lendingkart
e4m Staff Mar 26, 2024 12:18 PM
Tushar Malhotra joined Bisleri in 2021 as Head of Marketing & International Business
Tanzila Shaikh Feb 29, 2024 3:16 PM
Sushant Chopra, an expert in digital ad space and Director of Sales (North) at Hybrid India, shares how AI-driven contextual targeting leads to brand safety in online advertising ecosystems
e4m Staff Feb 28, 2024 1:44 PM
'This journey stands as a testament to the seamless synergies we share,' said Mumbai Indians' spokesperson
e4m Staff Feb 23, 2024 10:58 AM
The ad shot by Illusionist Films is centred on the brand's Domestic Industrial Sewing Machines
Tushar Malhotra, Head of Marketing, Bisleri, shares insights on the brand’s recent campaign Bisleri @Doorstep, the media mix and more
Aryan Khanna Jan 31, 2024 12:49 PM
From Astral Pipes to Apple, all the brand integrations we spotted in the latest Shah Rukh Khan movie Dunki
Chehneet Kaur Dec 23, 2023 8:06 AM
Tushar Malhotra, Head of Marketing at Bisleri, spoke to e4m on the brand’s latest campaign and the other associations
Tanzila Shaikh Dec 21, 2023 11:52 AM
The campaign is part of the collaboration with the actor’s upcoming movie ‘Sam Bahadur’
e4m Staff Nov 30, 2023 12:04 PM
Divgikar, an artist who is one of India's prominent LGBTQ voices, has reiterated an important message on inclusivity through the digital ad
e4m Staff Nov 17, 2023 11:41 AM
Sushanth joins the digital banking fintech as Senior Vice President of Marketing
e4m Staff Oct 26, 2023 2:05 PM
Market research and consumer insights veteran Mehta's colleagues and friends at WPP remember the man for his brilliance, kindness and enduring impact on the media landscape
e4m Staff Oct 16, 2023 8:29 AM
At the exclusive roundtable, experts will share insights on the theme ‘How to Leverage the Power of Screen’
e4m Staff Sep 27, 2023 7:52 AM
The campaign by GREY Group India titled ‘Birla White Ka White Cement Advantage’ showcases the versatility exhibited by both Kaushal and the cement brand
exchange4media Staff Sep 13, 2023 11:35 AM
She joined the company in March 2022 as Chief Business Officer
exchange4media Staff Aug 30, 2023 8:56 AM
The TVC has been conceptualized by Mullen Lintas with a rendering by Usha Uthup
exchange4media Staff Aug 8, 2023 2:11 PM
Prior to this, he was associated with GMR Group as Group Chief Communications Officer
exchange4media Staff Jun 26, 2023 10:51 AM
The film festival saw an influx of Indian influencers, which could be a sign of changing times, say experts
Tanzila Shaikh Jun 16, 2023 3:29 PM
Mehra, Head – Sports Initiatives and Associations, Usha International, talks about the brand's decade-long association with Mumbai Indians and their growing investment in other sports
Tanzila Shaikh Jun 6, 2023 8:25 AM
Prior to this, Subramaniam was Senior Director and Head of Business HR - Commercial Building Services
exchange4media Staff Jun 2, 2023 11:27 AM
Kaushal, the CMO of YES Bank, talks about the brand's refreshed logo, future plans, market strategies, philosophy and media mix
Aditi Gupta Jun 2, 2023 9:06 AM
The Bank is set to roll out an integrated campaign with the tagline – ‘Life Ko Banao Rich’
exchange4media Staff May 30, 2023 1:53 PM
To launch the partnership, Orangutan also released a digital film on social media with the hashtag #AlsoAnAthlete
exchange4media Staff May 24, 2023 12:54 PM
Tushar Malhotra, Head of Marketing, Bisleri International Pvt Ltd., tells e4m about the brand's latest summer campaign and association with IPL
Aditi Gupta May 10, 2023 8:10 AM
Sushant Sreeram, country director, Prime Video, India, was delivering a keynote address at FICCI Frames 2023
exchange4media Staff May 4, 2023 5:10 PM
The TVC highlights the needs of the modern Indian consumer
exchange4media Staff Apr 26, 2023 2:09 PM
The opportunity is open to all media buying agencies who do not have a conflict of interest with Usha’s existing businesses, the company said
exchange4media Staff Apr 19, 2023 4:26 PM
