Nipun Kaushal, Chief Marketing Officer, YES Bank, reflected on the institution's remarkable comeback journey and rebuilding customer trust
IMPACT speaks to Varun Koorichh, VP of Marketing, Diageo India, as he shares his insights on McDowell’s entry into the white spirits market and the key role of continuity in building legacy brands
Yamaha launches ‘The Call of the Blue’ 4.0 campaign for young riders. Vijay Kaul, GM - Marketing Strategy, Yamaha India, reflects on the brand’s journey in India
Gunjan Arya has stepped down as CEO after a stint of 9 years
Previously, Ushang Sheth was with L&T Finance
Source say that Danish Khan will continue to lead digital business
Prathyusha Agarwal, Business Head of Shopsy, speaks about the latest campaign, targeting the value-conscious consumer in Tier II and Tier III cities, growth drivers and more
Sources indicate that he is set to join JioCinema as Chief Marketing Officer
Sushant Sreeram was with Prime Video for over six years and was elevated to Country Director in 2023
The ad campaign is centred on the theme of 'New Feeling'
Tushar Goculdas, MD of Underdog Athletics, tells us about the unconventional approach the brand took in crafting the campaign
Vicky Kaushal stars in the latest commercial for CODE Titanium
Dr Kushal Sanghvi, Business Mentor, National HRD Network, writes that Ramoji Rao was a man with several credits and it was his constant need to give back to society that made him a genius
Tushar Malhotra, Director of Sales and Marketing at Bisleri International, talks about how the brand's marketing efforts have led to its enduring presence in the Indian markets
The campaign highlights how Usha iChef Air Fryers address the needs of today's hectic routines
Tushar Srivastava earlier was responsible for Zee Hindustan’s UP region
Industry veteran Dr Kushal Sanghvi remembers Ratish Nair
Prathyusha Agarwal was most recently the Chief Business Officer at BYJU'S for Early Learn
Tushar Ghosh has been with Outlook for nearly 7 years
As part of the association, the ‘USHA’ logo will be prominently visible on the caps and helmets of all Mumbai Indians players
Sushant Kumar has also had previous stints at Snapdeal & Lendingkart
Tushar Malhotra joined Bisleri in 2021 as Head of Marketing & International Business
Sushant Chopra, an expert in digital ad space and Director of Sales (North) at Hybrid India, shares how AI-driven contextual targeting leads to brand safety in online advertising ecosystems
'This journey stands as a testament to the seamless synergies we share,' said Mumbai Indians' spokesperson
The ad shot by Illusionist Films is centred on the brand's Domestic Industrial Sewing Machines
Tushar Malhotra, Head of Marketing, Bisleri, shares insights on the brand’s recent campaign Bisleri @Doorstep, the media mix and more
From Astral Pipes to Apple, all the brand integrations we spotted in the latest Shah Rukh Khan movie Dunki
Tushar Malhotra, Head of Marketing at Bisleri, spoke to e4m on the brand’s latest campaign and the other associations
The campaign is part of the collaboration with the actor’s upcoming movie ‘Sam Bahadur’
Patankar joins Yes Bank from L&T Financial Services
Divgikar, an artist who is one of India's prominent LGBTQ voices, has reiterated an important message on inclusivity through the digital ad
Sushanth joins the digital banking fintech as Senior Vice President of Marketing
Market research and consumer insights veteran Mehta's colleagues and friends at WPP remember the man for his brilliance, kindness and enduring impact on the media landscape
At the exclusive roundtable, experts will share insights on the theme ‘How to Leverage the Power of Screen’
The campaign by GREY Group India titled ‘Birla White Ka White Cement Advantage’ showcases the versatility exhibited by both Kaushal and the cement brand
She joined the company in March 2022 as Chief Business Officer
The TVC has been conceptualized by Mullen Lintas with a rendering by Usha Uthup
Prior to this, he was associated with GMR Group as Group Chief Communications Officer
The film festival saw an influx of Indian influencers, which could be a sign of changing times, say experts
He was with the company for four years
Mehra, Head – Sports Initiatives and Associations, Usha International, talks about the brand's decade-long association with Mumbai Indians and their growing investment in other sports
Prior to this, Subramaniam was Senior Director and Head of Business HR - Commercial Building Services
Kaushal, the CMO of YES Bank, talks about the brand's refreshed logo, future plans, market strategies, philosophy and media mix
The Bank is set to roll out an integrated campaign with the tagline – ‘Life Ko Banao Rich’
To launch the partnership, Orangutan also released a digital film on social media with the hashtag #AlsoAnAthlete
Tushar Malhotra, Head of Marketing, Bisleri International Pvt Ltd., tells e4m about the brand's latest summer campaign and association with IPL
Sushant Sreeram, country director, Prime Video, India, was delivering a keynote address at FICCI Frames 2023
The TVC highlights the needs of the modern Indian consumer
The opportunity is open to all media buying agencies who do not have a conflict of interest with Usha’s existing businesses, the company said
This is the 10th consecutive year of the partnership