Virat Kohli turns down multi-crore soft drink deal; sets healthy example for millions
Team India skipper says he will not endorse what he does not consume. Are film stars listening?
India skipper Virat Kohli just can’t seem to make any wrong move. Be it his batting or stand on endorsement, Kohli is always a step ahead. In what can easily be described as a highly responsible stand as a youth icon and a national hero, Kohli turned down a multi-crore soft drink endorsement because he doesn't consume aerated drinks, according to media reports.
His decision to not accept the deal was based on the simple fact that he didn't wish to go ahead with the endorsement as he follows a strict diet which doesn't include any aerated drinks.
Incidentally, Kohli is one of the fittest cricketers with a highly demanding fitness regime that would put even the biggest fitness enthusiasts to shame. Just before the Indian team left for Sri Lanka for a bilateral series, the entire unit went through a 'Yo-Yo' endurance test and according to reports, Kohli scored around 21 in the test while the acceptable 'Yo-Yo' score is 19.5 and upwards.
And with this recent move, he just won millions of hearts. Again.
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