Vodafone media biz update: Maxus to continue servicing the account for now

There is more clarity on the global development of Vodafone’s decision to rest its media duties with OMD Worldwide. As was reported earlier today, the transition period of the business is uncertain, and Vodafone officials have issued a statement reiterating that. A Vodafone spokesperson told exchange4media, “There would be a longish transition period in India, during which our existing agency would continue to service the account.”<br> <a href=http://www.exchange4media.com/e4m/news/fullstory.asp?section_id=1&news_id=35737&tag=31509&pict=0 target=_blank><b>OMD wins Vodafone’s global media biz; changes to take place in India too</b></a>

Vodafone’s decision to move its media duties to OMD Worldwide has created quite a stir in the global markets. There has been some amount of confusion on the India media duties earlier today, when industry sources were divided on who would handle the business in India.

Vodafone has now put the speculations to rest. In conversation with exchange4media, a Vodafone spokesperson said, “There would be a longish transition period in India, during which our existing agency would continue to service the account.”

The Vodafone officials have not given any further details. How long the transition period would be is again being speculated on, though Vodafone has not given any official quote on that.

Read earlier report:

OMD wins Vodafone’s global media biz; changes to take place in India too