Wavemaker has won Truecaller’s account, sources have informed exchange4media.
When contacted Wavemaker was not available for comments.
As per an industry source, prior to this Truecaller was being handled by a small agency. "This is the first time that the brand called for a full-on competitive pitch in which all major agencies had participated," the source said.
The pitch includes all 360 degree-media services.
Wavemaker was recently chosen by Audible as its new agency of record for paid media worldwide.