Rishit Jhunjhunwala appointed Truecaller CEO
CEO Alan Mamedi and Chief Strategy Officer Nami Zarringhalam are leaving their current operational roles
truecaller
'Reinvention in magazine content with changing times is key'
At the IMC 2024, marketing expert Ketan Bharati and Birla Group's Deepali Nair spoke about how publishers can shake things up in the magazine space to draw in more advertisers
'There has to be a call-to-action in every communication to the consumer'
A panel of experts at the Pitch CMO 2023 discussed the art of mastering the mobile marketing game
Netcore announces partnership with Truecaller
The collaboration is expected to save valuable developer hours for the company, apart from the overall improvement in user experience
BluSmart and Truecaller partner to add trust to consumer identity & communication
With Truecaller Business Solutions, BluSmart has increased its calling efficiency to 82%, making communication more seamless
Truecaller picks The Womb for driving brand communication
The agency will be responsible for forming the brand’s communication strategy to accelerate business across India
Truecaller launches new ad tools for advertisers
These tools will help advertisers maximize their ROII with competitive engagement rates and eCPMs
‘Marketing is about not only meeting customer needs but also altering their behaviour’
At the e4m-Pitch CMO Summit, industry stalwarts discussed strategies to make the most of the 'season of opportunity'
Truecaller celebrates Azadi ka Amrit Mahotsav with proud placement of the Tricolour
The initiative aims to bring awareness and join hands in the ongoing efforts of the Government of India under Azadi Ka Amrit Mahotsav, encouraging wider citizen participation
Truecaller and News18 Network culminate #ItsNotOk campaign against women harassment
#ItsNotOk campaign culminated with the unveiling of the #CallItOut wall and a Run to EmpowHer in partnership with Delhi Police; engages citizens, policymakers, celebrities, and influencers
Wavemaker bags Truecaller’s account
The pitch includes all 360 degree-media services
Truecaller appoints Shiladitya Mukhopadhyaya as Global Head of Enterprise Solutions
Prior to this, Mukhopadhyaya was Vice President of Sales at CleverTap
It’s important to have a good rapport with oneself: Pragya Misra
Misra, Director of Public Affairs, Truecaller India, shares her thoughts on gender equality & her advice for young women professionals
Truecaller strengthens brand and marketing teams with 3 new appointments
Ketan Bharati named Vice President of Global Marketing Operations, Ashwani Sinha as Vice President of Global Brand and Raj Mukherjee as the Head of CRM
Truecaller encourages women to #Callitout with #Itsnotok campaign
The campaign aims to challenge the current scenario of normalizing harassment and stand in support of women in their hour of need
Truecaller launches Chhota SMS campaign
The films capture the essence of Truecaller’s new Smart SMS feature
The Big Rejig of 2021-Part 1
e4m’s pick of top 12 changes in the government and digital domain
India ranks 4th among top 20 countries affected by spam calls: Truecaller report
Over 202 million spam calls were made by just one spammer in India this year, which is over 6,64,000 calls every day
Truecaller gives phone scammers a taste of their own medicine with #JamTheScam
Vigilante duo of Jesse and Jamie Lever turned the tables on frauds by calling them up and wasting their time
Truecaller: From an idea to an IPO
A small company created in a one room apartment could now be worth Billions
Truecaller plans IPO, looks at raising $116 million
The 12-year-old company is reportedly aiming for a valuation of about $3 billion in the IPO
6 ways to manage a brand during unexpected crisis
Guest Column: Hitesh Raj Bhagat, Global Head of Corporate Communications, Truecaller, shared some insights on crisis management from personal experience
Truecaller appoints Jijendran Ravindran as Vice President of Global Business Development
Ravindran joins Truecaller from Xiaomi, where he was Associate Director and Lead for MIUI India
Guardians app issues update on global downloads
The safety app from Truecaller claims the total number of downloads has crossed one million; India accounts for 60% of this
The gold-winning campaigns of IDMA 2021
We visit some clutter-breaking entries from the event that rightfully went on to win big
Bombay HC issues notice to Centre, Maha govt on PIL against Truecaller
The petition is related to breach of user privacy through alleged illegal data sharing
Truecaller appoints Pragya Misra Mehrishi as Director of Public Affairs, India
Prior to joining Truecaller, Mehrishi was associated with WhatsApp to manage communications, and drive reputation & advocacy efforts
'Covid has been the toughest teacher for all marketers to learn and unlearn'
On Day 2 of the e4m eTechmach, panellists spoke at large about growing importance of digital marketing and change in strategies implemented post Covid
Truecaller appoints Helena Svancar & Annika Poutiainen to Board of Directors
Svancar & Poutiainen join with extensive experience from leading positions within governance, finance, and telecommunication
Tejinder Gill joins The Trade Desk as General Manager
Gill will be responsible for crafting innovative approaches to accelerate outcomes based on emerging business models, and strengthening global client and partner relationships
Truecaller stands against harassment with campaign #ItsNotOk
The campaign is created by Thinkstr, a Gurgaon-based independent agency
Truecaller awards creative duties to Thinkstr
The Gurgaon-based independent agency Thinkstr to work on Truecaller's upcoming campaign
Truecaller introduces Call Reason, SMS Scheduling & Message Translation
Call Reason would increase pick up rates, especially when callers are calling from new numbers, the company said
Programmatic will be key in driving efficiency for advertisers: Tejinder Gill, Truecaller
Gill, VP, Global Sales, Truecaller, revealed that they will be rolling out a new pricing model around cost per click
We have achieved 70% YoY growth in revenue: Sandeep Patil, Truecaller
In a chat with exchange4media, the Truecaller MD says India continues to push growth for the company with 150 million of the 200 million global MAUs being from India