When ‘Dhan’ in Dhanteras becomes elusive

Vishakha Singh, Head-MarCom, Future Media India, finds a new trend consumer behaviour prevailing in the markets of Mumbai: ‘Dhan’ now means Living for Today! It is not about spending on something which has long-term value, it is not only steel utensils or silver or gold or whatever…it is about NOW.

e4m by exchange4media Staff
Published: Nov 23, 2007 6:19 AM  | 1 min read
When ‘Dhan’ in Dhanteras becomes elusive
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Vishakha Singh, Head-MarCom, Future Media India, finds a new trend consumer behaviour prevailing in the markets of Mumbai: ‘Dhan’ now means Living for Today! It is not about spending on something which has long-term value, it is not only steel utensils or silver or gold or whatever…it is about NOW.

Published On: Nov 23, 2007 6:19 AM 
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