WPP acquires majority stake in Italian creative agency AQuest
AQuest’s clients include Gucci, Bulgari & Mercedes
WPP has announced the acquisition of a majority stake in Italian technology-driven creative agency, AQuest.
AQuest’s expertise includes innovative UX and UI design, production, consumer experience and activations for clients such as Gucci, Bulgari, Mercedes, Poliform and Smeg. The agency is based in Milan and Verona.
The acquisition is in line with WPP’s strategy to provide transformative ideas and outcomes for its clients through an integrated offer of communications, experience, commerce and technology.
The deal terms have not been disclosed.
