Yamaha Motors India on Thursday announced that it has signed up actor John Abraham as its brand ambassador for two years.
To push sales, the company also plans to launch a slew of new models over the next few months. It has in the past two months introduced two models, Crux S and Libero LX.
Mr H. Yanagi, CEO & Managing Director, Yamaha Motor India, said, "Yamaha India is at a threshold of making new products in line with its global image. In John, we have found a celebrity who truly fits in with Yamaha's brand image."