ZenithOptimedia to handle part of media duties for Toyota India
This is a strategic alliance with Percept H to handle carmaker’s media mandate for few models
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Published: Apr 12, 2016 12:14 PM | 1 min read
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ZenithOptimedia India has been appointed as the media partner of Percept H for media duties for part of Toyota’s vehicle range in India, such as Innova, Corolla Altis & Fortuner and Camry Hybrid.
ZenithOptimedia already handles Toyota across China, Europe and the US markets. The business will be handled out of ZenithOptimedia’s Bangalore office.
Hari Krishnan, Managing Director, ZenithOptimedia said, “It is a matter of pride for us to collaborate with Percept H for Toyota media requirements. The competitive nature of the market calls for innovative media approach. By deploying our Live ROI tools we will amplify Toyota’s communication and support their powerful launch and growth plans in India.”
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