Industry watchers note that the suspension of IPL will have a huge impact on ad revenues with brands having to pull back campaigns and the overall market sentiment getting affected
Industry experts discuss whether ed-tech apps, who are some of the most active advertisers on TV today, will be fazed by educational institutions' decision to let students visit schools for guidance
The agency has been deputed to position the new brand in the market, execute its launch, and build a sustainable advertising and communication strategy
Industry observers share that the ‘new normal’ has led to advertising agencies developing streamlined operations for successfully conducting effective pitches
Industry heads say the outbreak has delayed campaign launches and enforced cutbacks in spending but brands & agencies are keeping the discussions going on via digital platforms