Hari Krishnan was previously the CEO of Mullen Lintas

e4m Staff Apr 2, 2024 2:17 PM

Hari Krishnan took over as CEO of the agency in January 2020

e4m Desk Apr 1, 2024 5:14 PM

Industry experts share how the synergy of tech and storytelling can create magic for brands and their campaigns but it entails challenges too 

e4m Staff Mar 15, 2024 1:59 PM

Krishnan replaces Ravpreet Ganesh who is now moving on from the Groupe

exchange4media Staff Sep 1, 2022 11:18 AM

The agency will be responsible for driving growth objectives and business opportunities in the international markets for Vadilal Ice Creams

exchange4media Staff Jul 29, 2022 11:57 AM

Industry watchers note that the suspension of IPL will have a huge impact on ad revenues with brands having to pull back campaigns and the overall market sentiment getting affected

Misbaah Mansuri May 5, 2021 8:51 AM

The agency will be responsible to deliver on the growth objectives and business opportunities in the Indian subcontinent region

exchange4media Staff Feb 23, 2021 6:16 PM

Industry experts discuss whether ed-tech apps, who are some of the most active advertisers on TV today, will be fazed by educational institutions' decision to let students visit schools for guidance

Neeta Nair Sep 21, 2020 8:39 AM

The agency has been deputed to position the new brand in the market, execute its launch, and build a sustainable advertising and communication strategy

exchange4media Staff Jul 28, 2020 5:31 PM

Industry observers share that the ‘new normal’ has led to advertising agencies developing streamlined operations for successfully conducting effective pitches 

Misbaah Mansuri Apr 28, 2020 8:21 AM

Industry heads say the outbreak has delayed campaign launches and enforced cutbacks in spending but brands & agencies are keeping the discussions going on via digital platforms

Misbaah Mansuri Mar 24, 2020 8:45 AM

Here are some names of those who are expected to lead major developments in 2020

exchange4media Staff Jan 2, 2020 8:21 AM