Ad veteran Aurobindo Mohanty passes away
Mohanty was known for his decade-long association with Rasna, first with Mudra and then with Pioma Industries Limited, the parent company of the beverage brand
Ad and marketing veteran Aurobindo Mohanty passed away on October 24. The news of his demise was shared by his family on Facebook.
Mohanty was Vice President at Reliance Retail, according to his LinkedIn.
He worked with Mudra Communications between 1993 and 2002 as Vice President, handling the Rasna account for close to a decade. At Mudra Chennai, he worked on brands like Hercules Cycle, Sify, Henkel and Fa.
He then took a two-year break and joined the Rasna Group (Pioma Industries Limited) as its Vice President of Marketing, where he played a crucial role towards further bolstering the brand Rasna.
He hailed from Bhubaneshwar, holding a PG degree in economics. Earlier in his career, he worked with HTA or JWT, which is now VML.
He has also handled accounts of major brands such as ICI and ITC brands such as Wills and Gold Flake.
