The new campaign highlights Rasna’s emotional connect and its functional benefits

e4m Staff Mar 14, 2024 1:21 PM

Mohanty was known for his decade-long association with Rasna, first with Mudra and then with Pioma Industries Limited, the parent company of the beverage brand

e4m Staff Oct 26, 2023 2:50 PM

This is Rasna Bhasin’s second stint with the group; she was earlier Digital Media Head of Harper's Bazaar Bride India

exchange4media Staff Jul 7, 2023 1:22 PM

The TVC will be aired across national and regional GEC, movie, music, news and kids channels

exchange4media Staff Mar 15, 2023 4:16 PM

The launch has been supported by digital campaigns featuring Mandira Bedi and Sonali Bendre

exchange4media Staff Dec 22, 2022 12:42 PM

Khambatta passed away on Saturday, 19th November

exchange4media Staff Nov 21, 2022 11:54 AM

The ad shows Rasna's new packs having Chhota Bheem in various avatars

exchange4media Staff Apr 23, 2022 8:24 AM

The brand has roped in Mellow D, Bharatz Kitchen, Kanak and various other food influencers to revive childhood memories centred on Rasna

exchange4media Staff Apr 27, 2021 12:52 PM