Rasna ropes in Tamannaah Bhatia as brand ambassador
The new campaign highlights Rasna’s emotional connect and its functional benefits
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Ad veteran Aurobindo Mohanty passes away
Mohanty was known for his decade-long association with Rasna, first with Mudra and then with Pioma Industries Limited, the parent company of the beverage brand
Rasna Bhasin named Editor of Harper's Bazaar India
This is Rasna Bhasin’s second stint with the group; she was earlier Digital Media Head of Harper's Bazaar Bride India
Rasna back with ‘We love you Rasna’ summer campaign
The TVC will be aired across national and regional GEC, movie, music, news and kids channels
Rasna forays into health & wellness sector with Rasna Healthy Day
The launch has been supported by digital campaigns featuring Mandira Bedi and Sonali Bendre
Rasna founder Areez Pirojshaw Khambatta is no more
Khambatta passed away on Saturday, 19th November
'I love you Rasna', says Chhota Bheem in new TVC
The ad shows Rasna's new packs having Chhota Bheem in various avatars
Rasna taps into nostalgia with new digital campaign #LoveURasnaRecipes
The brand has roped in Mellow D, Bharatz Kitchen, Kanak and various other food influencers to revive childhood memories centred on Rasna