Adobe’s Adarsh Pete joins IBM
At IBM, Pete will be working as India, South Asia lead - Brand, Social and Corporate Advertising
Adarsh Pete has joined IBM as India, South Asia lead - Brand, Social and Corporate Advertising. He was earlier with Adobe India as marketing manager - Adobe Experience Cloud. He joined IBM in January and will be based in Bengaluru.
Pete has close to 16 years of professional experience and has been associated with companies such as Timesjobs, Tally Solutions, SAP Labs India and Oracle.
According to some media reports, Pete will be responsible for consistent brand visibility/experience and tactics in India, South Asia market, developing social media strategy for IBM India across social platforms and developing and owning the search marketing strategy, among other things.