Omnicom Group’s DDB Mudra has won the creative mandate of the confectionary brand Mars Wrigley. The agency has also bagged PVR Cinemas’ digital mandate, highly placed sources have informed e4m; however, the paper work is under process.
The Mars Wrigley’s account will be handled by DDB Tribal, which is an integrated agency consisting of 22Feet Tribal and DDB Mudra Delhi.
Just this week, Mars Wrigley unveiled a campaign to launch Snickers Berry Whip, created by DDB Mudra North.
Meanwhile, PVR, which is still working through its merger with INOX, is quite aggressive on the digital front.