Firework has appointed Marco Nadotti as the Managing Director for EMEA.
While Cindy Novak has been roped in as Head of Firework for Latin America, Peter Lee has been named Firework CEO for Japan.
Former Alibaba and Tencent Head of Engineering Rick Zhuang has also been roped in to lead the Firework Engineering team. Gurgaon-based Shivam Srivastava was also appointed as the Programmatic Lead for South East Asia, India and EMEA.
Firework’s global expansion and their growth in the short video brand solution space have triggered the need to strengthen regional capacities.
Deborah Vue, Global Head of Business and People Operation at Firework Headquarters in Redwood City, California said: “We are delighted to have Peter, Marco, Cindy, Rick and Shivam to lead the regional teams. The team comes from diverse backgrounds and experiences which brings multiple perspectives in our growth story. With this team onboard, we have built the framework for our vision to take shape and materialize over the next couple of quarters and I am really looking forward to this.”
Commenting on his appointment, Peter said: “It is exciting to be a part of a team that will spearhead regional and subsequently global growth of Firework as a platform. Firework is clearly building a platform that is progressive and harnesses key principles that embodies the next phase of internet. I am delighted to be a part of this team that will be an integral part of this shift that the world will see.”