Firework elevates Priyam Jha to Head of Marketing, India
Jha joined Firework in September 2021 as Marketing Director
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Sunil Nair named President of video ecomm tech company BeLive
Nair was till recently Managing Director APAC Region & CEO of Firework India
Sunil Nair moves on from Firework
His LinkedIn profile says that he stepped down in December 2022 and now functions as Mentor and Advisor for the Singapore-based Uplify
Firework secures $150 million in series B funding
The funding is led by SoftBank Vision Fund 2
Firework appoints WebEngage's Priyam Jha as Marketing Director
Jha's role will revolve around creating compelling thought-leadership content and brand initiatives to propel the company's product and brand philosophy to the right audiences
Firework beefs up leadership team with two key appointments
Lucas joins Firework from Verizon Media where he was Global Head of Ad Sales. Prior to Firework, Berzai was former VP, Global Marketing for JW Player
Firework launches open web Livestream & shoppable video for brands
The platform's shoppable video experience will be available for users to try out on the 30th June
Firework forms new advisory board to drive growth
The platform said that the addition of industry thought leaders underscore Firework’s mission to disrupt the monopoly that the big tech walled gardens have on short video web stories content
Airtel Thanks partners with Firework for 30-second ‘Stories’ format vertical videos
Globally more than 70% of social media users engage with 'Stories' format content in the app ecosystem
Firework appoints Vishwak Sinva as Head of Digital Strategy & Growth
In his previous role, Sinva headed the digital sales team at ETV and was responsible for the growth of revenue and help drive digital thinking
Firework raises $55 million in Series A funding
This round of funding was backed by investors GSR Ventures, IDG, Lightspeed, and supported by Sumitomo Corporation, Asahi
Reliance Jio & Firework offer vertical video stories to 100 million KaiOS users
CEO of Firework India, Sunil Nair said that Jio has created a new category of connected users by bringing the KaiOS ecosystem to India
Firework launches initiative to help brands adopt vertical videos on websites, apps
The service is being provided free of cost
Vodafone Idea enters content pact with Firework
In a first, the partnership will also allow Vi to access not only Firework’s content from its global studios but also those of its “unique occupational generated content”
Firework launches Open Story Page to help creators monetise content
Through the platform, every creator, publisher and brandcan own their own dedicated pages and start monetizing immediately regardless of the number of followers of the page
Firework launches #OpenChallenge campaign to engage with India’s creative talent
Mega deals worth Rs 5 crores with 25 lakhs in cash for winners across categories
Firework names Marco Nadotti as Managing Director, EMEA
While Cindy Novak has been roped in as Head of Firework for Latin America, Peter Lee will be Firework CEO for Japan
Firework makes senior management appointments to power innovations
Among those roped in are 9GAG’s Senior VP & GM Russel Schneider, Taboola News’s Anand Vijayanand, Patientpoint’s Bill Jennings, Evolve Media’s Jason Holland & Tout’s David Parsons
Firework launches #sparkthejoy campaign to cut through the gloom of COVID-19
The global outreach programme will cover the US, India, Latin America, Europe, Japan and South East Asia
Firework’s 30-sec stories to be now available on Mi Video
This extends Firework's Reveal technology that allows videos to have a 360-degree, horizontal and vertical point of view to the Mi Video users
Applause Entertainment and Firework collaborate to develop original IPs
As part of the partnership, Applause Entertainment will develop ambient content around existing shows and IPs, original content in short format for Firework
Is the TikTok craze giving birth to more short form video sharing apps?
By embracing TikTok wholeheartedly, the Indian audience has also declared its love for short form video formats, pushing others to venture into the space. But can the market accommodate more players?
We are a space where brands will find value: Firework India CEO Sunil Nair
Nair shares his vision for the platform and how it aims to hit 100 million Monthly Active Viewers by mid-2020
Firework brings 30-second news on video with Faye D’Souza
The innovation will enable real-time interaction between Faye D’Souza and the viewers
Faye D'Souza joins Firework TV
Firework TV is a short-video social networking platform. Formal announcement likely by next week
Firework partners with Lightstream to build branded content
This collaboration is in line with Firework’s overall strategy to create a profitable, high-quality, curated content platform