Graphisads launches G Force in collaboration with IIM Lucknow

Graphisads Limited, an advertising company and outdoor media owner, has entered into a partnership with the prestigious Indian Institute of Management (IIM) Lucknow to unveil "G Force," an accelerator program. This initiative aims to cultivate and empower aspiring entrepreneurs within the media sectors through a dynamic collaboration of industry expertise and academic leadership, stated a press release.

The Memorandum of Understanding (MoU) signed today marks a significant milestone in the industry, bridging the gap between the advertising world and renowned academic institution to foster innovation and entrepreneurship, it stated.

Commenting on the partnership, Mukesh Gupta, CMD of Graphisads, expressed his enthusiasm, stating, "This collaboration marks an exclusive effort in India, uniting Ad Agency with an esteemed academic institution to propel media startups forward. 

"With our robust media presence, client relationships, and extensive network, we are poised to create numerous success stories by investing more than ₹100 Crore along with other institutions in next 3 years."

Arunodaya Bajpai, COO of IIM Lucknow Enterprise Incubation Center, added, "We are happy to collaborate Graphisads' G-Force and welcome startups in the dynamic Media & Entertainment sector. With the industry rapidly approaching Rs. One lakh crore, coupled with ongoing disruptions, it holds immense growth potential. Our focus spans across key sub-sectors including Gamification, event automation, influencer marketing, Adtech, DOOH platforms, Programmatic Media Opportunities, and mar-tech. Through personalized guidance, we aim to equip startups for market readiness."

To enrich the entrepreneurial journey, Graphisads has assembled a Mentor Board comprising industry stalwarts. Notable mentors include top media professionals Anurag Batra, Chairman, Exchange4Media & Business World; Anil Dua, CRO of HT Media; Varun Kohli, COO of Times Network; Mona Jain, CRO of Zee Media; and Rajeev Gupta, CEO of Adaan Digital Solutions.

Expressing gratitude to the mentors Alok Gupta, Director, Graphisads, brain behind the concept, remarked, " We extend heartfelt appreciation to these industry leaders who have generously contributed their expertise to this initiative. This collaboration is our commitment to give back to the industry that has nurtured us."