outdoor-advertising
The BMC has stipulated Aug 26 deadline to invite feedback and suggestions from the public and stakeholders
Kanchan Srivastava Aug 23, 2024 4:55 PM
In a statement on the BMC OOH draft policy, the In d i an Outdoor Advertising Association has urged the civic body to embrace a “larger vision” of the industry
e4m Staff Aug 14, 2024 11:55 AM
After Ghatkopar and Navi Mumbai, another billboard collapsed in Kalyan City, even as the drive to conduct structural audit and remove illegal hoardings continues in the state
Kanchan Srivastava Aug 6, 2024 8:17 AM
In a related development, the SC has directed the Railways to follow the notice issued by the BMC to remove oversized and unauthorised hoardings erected on railway premises
Kanchan Srivastava Jul 16, 2024 8:50 AM
G Force is an accelerator program aimed at empowering media and martech entrepreneurs
e4m Staff Jul 12, 2024 5:39 PM
A group of over 40 media owners associated with various OOH associations from across the state visited Shinde's official residence Vasrha on Monday
Kanchan Srivastava Jul 12, 2024 8:31 AM
Third party insurance and QR codes with agency details on hoardings to be mandatory. Also, stringent rules for DOOH
Kanchan Srivastava Jul 3, 2024 8:50 AM
Sam Balsara, the Chairman of Madison World, delivered a closing keynote at e4m OOH Conference on Wednesday
As the out-of-home industry gears up for the general elections in India, experts weigh in on the challenges and opportunities presented by the medium
Chehneet Kaur Jan 29, 2024 8:26 AM
Industry players have been unanimous that integration with mobile and social media and location-based targeting were the highlights of the year
Chehneet Kaur Dec 18, 2023 8:11 AM
Many traditional billboards in cities like Mumbai are getting converted into DOOH, leading to the growth of this medium by leaps and bounds, say experts
Sonam Saini Jul 19, 2022 8:44 AM
OOH players discuss technological advancements in OOH sector and how these help strengthen the medium with the possibility of targeting audiences and measuring overall ad impact
Rasika Kiran Upasani Dec 29, 2021 9:10 AM
In Feb 2020, the city’s municipal administration had called for the removal of rooftop formats that are 60 feet above ground level, an order which OOH players say will cause revenue loss of Rs 200 cr
Noel Dsouza Jan 6, 2021 8:46 AM
Conceptualized by Street Talk, the global sports company teams up with three women mountaineers for an OOH activity to inspire the youth of today
exchange4media Staff Dec 8, 2020 2:53 PM
Mukesh Gupta (Graphiads-Delhi), Sunil Maheshwari (Maheshwari Advertising-Bhopal) and Manmohan Maan (Popular Advertiser – Bengaluru) are the other members nominated to the Board of Advisors
exchange4media Staff Nov 3, 2020 1:53 PM
The OOH agency recommends that while its important for companies to reduce costs, failing to support brands or invest in customer needs can jeopardise brand performance in the long term
exchange4media Staff Aug 21, 2020 11:43 AM
The NEONS OOH Conference and Awards were held on March 12 and 13 at the Taj Santacruz, Mumbai
exchange4media Staff Mar 14, 2020 10:18 AM
Patel, the senior Marketing Manager at Devangi Outdoor Advertising spells out the growth mantra of the OOH agency, their recent campaigns, and the trends & challenges in the OOH space
Noel Dsouza Mar 4, 2020 7:45 AM
Haseeb Faquih, Partner, Captions Outdoor Advertising, talks about sectors that are spending more on OOH, and the company's growth & future plans
Noel Dsouza Mar 2, 2020 8:46 AM
