Mindshare India named Agency of the Year at FOMA 2021
Apart from the big title, Mindshare India also bagged 13 awards under various categories on an APAC level
Mindshare India has been adjudged the ‘Agency of the Year’ at the Festival of Media Awards (FOMA) 2021.
Apart from the big title, Mindshare India bagged 13 other awards across different categories.
Purpose-driven marketing and the innovative use of data & content were at the forefront of Mindshare’s success, the agency said. HUL brands like Lifebuoy, Active Wheel, Boost and Blue Air were big winners along with PepsiCo, across categories like integration, partnership, real-time marketing and use of digital media.
Commenting on the win, Parthasarathy (Maps), CEO – Mindshare South Asia said, “Mindshare India is ecstatic with this massive win. This is a booster shot to our teams who put in tremendous efforts during the difficult period of the pandemic. The seismic changes in consumer attitudes and behaviour during this period called for a complete rethink of both messaging and media. Working in close partnership with our clients, we were able to drive meaningful narratives across brands. On behalf of my team, I thank FOMA for giving us this recognition, and our clients for giving us the opportunity & inspiration.”
Mindshare was also awarded the 'Network of the Year' title for the APAC region.
