Nikita Abhanave named Head of Digital Marketing at Skoda Auto Volkswagen India
Nikita Abhanave was earlier Senior Director - Digital at Mindshare
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Curtis Sinclair moves on from Mindshare
Sinclair held the role of Worldwide Head of Consultancy at the media agency
Mindshare India puts out digital-print innovation for Lufthansa
The five-page PVC for Lufthansa with the Times of India allowed users could trigger multiple video stories with a single QR code
Times Network, Britannia & Mindshare partner for ‘Cheeseitup.in’
‘Cheeseitup.in’ is an innovative content destination to enhance cheese awareness in India
Mindshare bags ‘Best Mobile Media Agency of the Year’ title at IDMA 2024
The agency also won 16 metals, including 5 golds, 7 silver and 4 bronze metals, for creativity and innovation
We are growing aggressively in India versus other markets: Adam Gerhart
Adam Gerhart, Global CEO, Mindshare, spoke exclusively with e4m at the Cannes Lions festival on Mindshare’s innovations, use of AI and more
Cannes Lions: Mindshare India’s entries hail tech & innovation
Mindshare India will be showcasing its campaigns for Lifebuoy, Britannia 50-50, Britannia Nutrichoice, SBI Life and Castrol CRB TURBOMAX
EssenceMediacom names Vivek Das as Managing Partner, MFG (Google) Lead – India & SEA
Vivek Das takes over from Vinish Mathews, who is now Chief Strategy Officer at Mindshare
Mindshare ropes in Vinish Mathews as Chief Strategy Officer
Vinish Mathews was previously Managing Director for Mindshare China and led Unilever India's Personal Care portfolio at Mindshare Fulcrum
Kalyan Undinty to head ecomm at Mindshare
Kalyan Undinty joins Mindshare from Reckitt where worked for 8 years, scaling up the company's ecomm business
Gopa Menon exits Mindshare
Gopa Menon was Digital Head - South Asia at Mindshare
Dimpy Yadav joins Mindshare as Head of Digital Strategy
Dimpy Yadav was earlier General Manager at Xaxis India
Gaming in India to grow 30% by 2025: Mindshare-e4m Content Marketing report
As per the report, the Indian gaming universe covers nearly 65% of the total Indian digital audience base
Mindshare-e4m Content Marketing Trends report decodes how AI is driving content
The report was unveiled in Mumbai in presence of eminent leaders from the media worlds
93% YouTube viewers watch Indian language content: Mindshare-e4m Content Marketing report
The report adds that preference for Indic languages is higher in non-metros at 53% compared to metros at 39%
97.9% GenZ follow influencers, Mindshare-e4m Content Marketing Trends report
76% of all social content they consume is creator made while 87% spend the most time on Instagram, the report stated
Mindshare-e4m Content Marketing Trends report unveiled
The report shares insights on the four pillars of content marketing – consumers, creators, technology, and platforms
Mindshare-e4m Content Marketing Trends report to be launched on April 30
The report delves deep into the shifting paradigms, emerging strategies, and innovative techniques that are shaping the trajectory of content marketing
Wavemaker, Mindshare, Lodestar UM led FY23 media agencies’ ranking in India: COMvergence
Maruti, Reckitt, PhonePe, P&G (digital), Swiggy, Pernod Ricard,Vivo Mobiles, Beiersdorf, Ferrero, Berger Paints, Jaguar Land Rover among main account moves and retentions, as per COMvergence report
Mindshare appoints Priyadarshi Banerjee as Lead - Content
Prior to this, Priyadarshi Banerjee was with Kofluence as VP - Account Management
Ranveer Singh wants you to 'unmute' him in NutriChoice's AI campaign
Britannia has collaborated with Mindshare for 'India's first AI-powered camera campaign'
Mindshare and Modi Illva unveil chat show The Rockford Circle
The show explores the stories behind India's startup successes
Mindshare bags Agency of the Year title at Impact Digital Influencer Awards 2023
The global media & marketing services agency walked away with 5 gold, 12 silver and 1 bronze metals across categories
Impact Digital Influencer Awards 2023: Mindshare & HUL take home big honours
White Rivers Media wins ‘Independent Agency of the Year’ title, Monk Entertainment ‘Influencer Agency of the Year’; Yashraj Mukhate adjudged ‘Influencer of The Year’
Unilever initiates global media review
As per reports, the FMCG giant last reviewed its media account in 2021
GroupM India wins Rs 200 crore account of Domino’s Pizza
The business is to be handled by Open Mind, a specialised unit under GroupM. The account was earlier with Havas Media
Mindshare named Agency of the Year at ICMA 2023
The global media and marketing services agency also took home 9 gold, 7 silver and 2 bronze metals across categories
ICMA 2023: HUL is Brand of the Year, Mindshare bags Agency of the Year title
White Rivers Media walks away with Independent Agency of the Year honour
'Content marketing has become the most important aspect for marketers'
Shashank Srivastava, Amin Lakhani and Ajay Mehta offered a glimpse into the Mindshare-e4m Content Marketing Trends Report on Wednesday
Mindshare-e4m Content Marketing Trends report: Preview unveiled
Shashank Srivastava, Senior Executive Officer - Marketing & Sales, Maruti Suzuki, and Amin Lakhani, CEO, Mindshare South Asia were present at the unveiling
Mindshare India bags Agency of the Year award at The Maddies 2023
The agency was lauded for its marketing campaigns for brands like Britannia, UltraTech Cement, HUL, Hersheys, etc.
The Maddies 2023: Mindshare India & Aditya Birla Group bag the big titles
While Mindshare India walked away with Agency of the Year award, Aditya Birla Group was adjudged the Mobile Marketer of the Year
Britannia's AI campaign has Ravi Shastri talking to fans
The campaign has been done by Mindshare
Truly immersive advertising still has a long way to go: Gopa Menon
Menon, Head of Digital for South Asia at Mindshare, talks about AI, AR/VR tech and more
Mindshare shines at IDMA 2023 with 17 metals
The media agency won 7 gold, 6 silver and 4 bronze metals across categories
Adam Gerhart's biryani memories & what keeps him busy on weekends
e4m ChillOut: The Global CEO of Mindshare engaged in a fun chat on the sidelines of the e4m Conclave
India poised to overtake world's largest economies in years, not decades: Adam Gerhart
The Global CEO of Mindshare engaged in an insightful chat with Dr Annurag Batra, Chairman & Editor-in-Chief, BW and Founder, exchange4media, at e4m Conclave 2023
Good growth creates a more sustainable ecosystem: Adam Gerhart
The Global CEO of Mindshare delivered a keynote address on ‘Good Growth’ at the e4m Conclave 2023
e4m Conclave 2023 Today: Power-packed sessions on inclusive marketing
Adam Gerhart, Global CEO, Mindshare; Aman Gupta, Co-founder of boAt and Priyanka Gill, Group Co-founder, Good Glamm Group & CEO Good Media Co., will be among the key speakers
Harsh Deep Chhabra exits Mindshare
He was Senior Vice President - Account Lead, Team Unilever
Mindshare appoints Snehi Jha as Head of Mindshare Fulcrum - South Asia
Most recently, Jha was a part of the Meta India leadership team
Prasanth Kumar to be recipient of 6th e4m Influencer of the Year award
The award ceremony will be held in Gurgaon on July 20, 2023
Motion Content Group, Mindshare & Britannia Marie launch show for women entrepreneurs
'Dhonni Meyer Upakkhan' is being aired on the weekends on Star Jalsha
Goafest: ZEEL is Broadcaster of Year, Mindshare is Mobile & Technology Agency of the Year
Leo Burnett India wins Grand Prix & Digital Specialist Agency of The Year honour; FCB Group India wins Direct Specialist Agency of The Year and PR Specialist Agency of The Year titles
'Milestone for Indian ad industry,: Mindshare on bagging Maruti Suzuki's media mandate
exchange4media originally broke the story of the agency bagging the Rs 1200 crore account back in March of this year
Mindshare shines at e4m Golden Mikes Awards with 7 metals
The global media & marketing services agency walked away with 2 gold, 3 silver and 2 bronze metals across categories
Big Bang Awards 2022: Mindshare & Wavemaker among big winners
Mondelez India was the client of the year
Mindshare wins Maruti Suzuki's account worth Rs 1200 crore
After a highly competitive five-month-long pitch, the account moved from dentsu to Mindshare India
Ammar Millwala joins Aditya Birla Capital as Head - Integrated Media
He was earlier Partner at Mindshare
An omnipresent AI and all things blockchain: What to expect from 2023
Guest Column: Gopa Menon, Digital Head - Mindshare South Asia, shares his list for all the big digital trends this year that will gain momentum in the year to come