mindshare
Sinclair held the role of Worldwide Head of Consultancy at the media agency
e4m Desk Aug 30, 2024 12:22 PM
The five-page PVC for Lufthansa with the Times of India allowed users could trigger multiple video stories with a single QR code
e4m Staff Aug 12, 2024 1:01 PM
‘Cheeseitup.in’ is an innovative content destination to enhance cheese awareness in India
e4m Staff Jul 23, 2024 12:58 PM
The agency also won 16 metals, including 5 golds, 7 silver and 4 bronze metals, for creativity and innovation
e4m Staff Jul 19, 2024 11:05 PM
Adam Gerhart, Global CEO, Mindshare, spoke exclusively with e4m at the Cannes Lions festival on Mindshare’s innovations, use of AI and more
Simran Sabherwal Jun 18, 2024 8:01 AM
Mindshare India will be showcasing its campaigns for Lifebuoy, Britannia 50-50, Britannia Nutrichoice, SBI Life and Castrol CRB TURBOMAX
e4m Staff Jun 10, 2024 4:52 PM
Vivek Das takes over from Vinish Mathews, who is now Chief Strategy Officer at Mindshare
e4m Staff Jun 10, 2024 11:30 AM
Vinish Mathews was previously Managing Director for Mindshare China and led Unilever India's Personal Care portfolio at Mindshare Fulcrum
e4m Staff May 24, 2024 11:48 AM
Kalyan Undinty joins Mindshare from Reckitt where worked for 8 years, scaling up the company's ecomm business
e4m Staff May 21, 2024 12:44 PM
As per the report, the Indian gaming universe covers nearly 65% of the total Indian digital audience base
The report was unveiled in Mumbai in presence of eminent leaders from the media worlds
The report adds that preference for Indic languages is higher in non-metros at 53% compared to metros at 39%
76% of all social content they consume is creator made while 87% spend the most time on Instagram, the report stated
The report shares insights on the four pillars of content marketing – consumers, creators, technology, and platforms
e4m Staff Apr 30, 2024 3:37 PM
The report delves deep into the shifting paradigms, emerging strategies, and innovative techniques that are shaping the trajectory of content marketing
Maruti, Reckitt, PhonePe, P&G (digital), Swiggy, Pernod Ricard,Vivo Mobiles, Beiersdorf, Ferrero, Berger Paints, Jaguar Land Rover among main account moves and retentions, as per COMvergence report
Prior to this, Priyadarshi Banerjee was with Kofluence as VP - Account Management
e4m Staff Mar 26, 2024 11:02 AM
Britannia has collaborated with Mindshare for 'India's first AI-powered camera campaign'
e4m Staff Mar 19, 2024 12:57 PM
The global media & marketing services agency walked away with 5 gold, 12 silver and 1 bronze metals across categories
e4m Staff Jan 31, 2024 10:08 PM
White Rivers Media wins ‘Independent Agency of the Year’ title, Monk Entertainment ‘Influencer Agency of the Year’; Yashraj Mukhate adjudged ‘Influencer of The Year’
e4m Staff Jan 31, 2024 10:04 PM
As per reports, the FMCG giant last reviewed its media account in 2021
e4m Staff Jan 22, 2024 11:15 AM
The business is to be handled by Open Mind, a specialised unit under GroupM. The account was earlier with Havas Media
Naziya Alvi Rahman Dec 22, 2023 8:34 AM
The global media and marketing services agency also took home 9 gold, 7 silver and 2 bronze metals across categories
White Rivers Media walks away with Independent Agency of the Year honour
Shashank Srivastava, Amin Lakhani and Ajay Mehta offered a glimpse into the Mindshare-e4m Content Marketing Trends Report on Wednesday
Shashank Srivastava, Senior Executive Officer - Marketing & Sales, Maruti Suzuki, and Amin Lakhani, CEO, Mindshare South Asia were present at the unveiling
e4m Staff Dec 6, 2023 12:51 PM
The agency was lauded for its marketing campaigns for brands like Britannia, UltraTech Cement, HUL, Hersheys, etc.
e4m Staff Nov 29, 2023 9:30 PM
While Mindshare India walked away with Agency of the Year award, Aditya Birla Group was adjudged the Mobile Marketer of the Year
e4m Staff Nov 29, 2023 9:24 PM
Menon, Head of Digital for South Asia at Mindshare, talks about AI, AR/VR tech and more
Shantanu David Aug 30, 2023 8:39 AM
The media agency won 7 gold, 6 silver and 4 bronze metals across categories
exchange4media Staff Aug 11, 2023 11:35 PM
e4m ChillOut: The Global CEO of Mindshare engaged in a fun chat on the sidelines of the e4m Conclave
exchange4media Staff Jul 29, 2023 8:38 AM
The Global CEO of Mindshare engaged in an insightful chat with Dr Annurag Batra, Chairman & Editor-in-Chief, BW and Founder, exchange4media, at e4m Conclave 2023
exchange4media Staff Jul 21, 2023 1:25 PM
The Global CEO of Mindshare delivered a keynote address on ‘Good Growth’ at the e4m Conclave 2023
exchange4media Staff Jul 21, 2023 8:38 AM
Adam Gerhart, Global CEO, Mindshare; Aman Gupta, Co-founder of boAt and Priyanka Gill, Group Co-founder, Good Glamm Group & CEO Good Media Co., will be among the key speakers
exchange4media Staff Jul 20, 2023 8:33 AM
He was Senior Vice President - Account Lead, Team Unilever
exchange4media Staff Jul 15, 2023 8:48 AM
Most recently, Jha was a part of the Meta India leadership team
exchange4media Staff Jul 13, 2023 4:29 PM
The award ceremony will be held in Gurgaon on July 20, 2023
exchange4media Staff Jul 13, 2023 9:04 AM
'Dhonni Meyer Upakkhan' is being aired on the weekends on Star Jalsha
exchange4media Staff Jun 12, 2023 11:28 AM
Leo Burnett India wins Grand Prix & Digital Specialist Agency of The Year honour; FCB Group India wins Direct Specialist Agency of The Year and PR Specialist Agency of The Year titles
exchange4media Staff May 25, 2023 10:01 PM
exchange4media originally broke the story of the agency bagging the Rs 1200 crore account back in March of this year
exchange4media Staff May 18, 2023 12:02 PM
The global media & marketing services agency walked away with 2 gold, 3 silver and 2 bronze metals across categories
exchange4media Staff May 17, 2023 9:49 PM
After a highly competitive five-month-long pitch, the account moved from dentsu to Mindshare India
Naziya Alvi Rahman Mar 23, 2023 2:45 PM
Guest Column: Gopa Menon, Digital Head - Mindshare South Asia, shares his list for all the big digital trends this year that will gain momentum in the year to come
Gopa Menon Dec 26, 2022 9:02 AM
