Proctor & Gamble puts its Secret deodorant account up for review
Wieden & Kennedy formerly handled the business which was won from Leo Burnett in 2015
by
Published: Mar 20, 2019 3:33 PM | 1 min read
Follow Us
According to news reports Proctor & Gamble has put its Secret deodorant account up for review. The business was handled by Wieden & Kennedy after it won the account from Publicis Groupe-owned Leo Burnett in 2015.
It is not yet known which agencies are in the running for the Secret business, although reports suggest WPP's Berlin Cameron could be a contender as it has recently done a campaign for the brand in support of equal pay for women.
As per reports, P&G said in a statement, "We are exploring options for our Secret advertising as we seek to more effectively and efficiently connect with our consumers," "This decision is consistent with P&G's broader agency reinvention effort. We still very much value our partnership with W&K. They remain a close and important P&G partner on Old Spice and Olympics."
Wieden & Kennedy has handled the Old Spice business since 2006 and took over P&G's corporate Olympics advertising in 2010.
Read more news about Marketing News, Advertising News, PR and Corporate Communication News, Digital News, People Movement News
For more updates, be socially connected with us on
Instagram,
LinkedIn,
Twitter,
Facebook,
YouTube
&
Google
News