Publicis Media ropes in Mimi Deb to lead platformGSK

Deb’s last stint was with Wavemaker, and prior to that she was with Universal McCann, OMS and Hakuhudo Percept in key roles

by exchange4media Staff
Published: Aug 20, 2020 8:56 AM | 2 min read

Publicis Media has hired Mimi Deb to lead its dedicated bespoke unit platformGSK.

In this role, Deb will manage end-to-end responsibilities under media investment management for GSK India, and work towards using media as a driver of brand and business growth.

Deb is a media veteran who comes with a wide spectrum of experience of over 17 years across the media agency business and almost six-years of marketing and sales experience in the Middle East.

She has led and managed prominent FMCG, CPG & Digital-first brands like Dabur, Perfetti, Mother Dairy, RSPL, Amway, McCain Foods, OLX, GoDaddy and Shopclues, to name a few. Her last stint was with Wavemaker, earlier to which she has also worked with Universal McCann, OMS and Hakuhudo Percept in key roles.

Ajit Gurnani, CCO, Zenith India says, “platformGSK is a market-leading, end-to-end platform for FMCG major GSK and given her experience and skills Mimi is the ideal person to lead the mandate by focusing on value creation, innovation, media excellence and product differentiation. I am confident that she will drive significant and measurable media, brand & business outcomes for platformGSK and GSK CH.”

Mimi Deb said that she’s excited to be taking on the new role, and looks forward to building and executing marketing transformation for GSK. “I am delighted at the opportunity and look forward to harnessing the power of innovative media strategies for the continued growth of GSK CH. I am committed to accelerating platformGSK’s capabilities, driving business results and keeping our offering competitive, impactful and well-ahead of the curve.”