publicis-media

Embracing the Future: Focusing on ‘signal gain’ in a privacy-first world

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Guest Column: Anil Pandit, Executive Vice President, Publicis Media Services, writes on the deprecation of third-party cookies and its consequences

Anil Pandit Jun 28, 2024 12:01 PM

Decoding IPL ratings: What drives the viewership?

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Guest Column: Rajiv Gopinath, CCO, Publicis Media Services, shares insights from a study on IPL viewership

Rajiv Gopinath May 22, 2024 8:40 AM

Publicis Media to handle Spotify’s media account

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For the global account, the Publicis Groupe has created a bespoke unit called Publicis OneVibe

e4m Staff Mar 9, 2024 10:25 AM

Publicis Media elevates Anil Pandit to EVP - Head of Programmatic

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Prior to this, Anil Pandit was Senior Vice President at the agency

e4m Staff Mar 1, 2024 11:53 AM

Seven cardinal principles of ‘Life After Death’ of cookies

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Guest Column: Anil K Pandit, Senior Vice President, Publicis Media Services India, writes on the alternatives in the times after the withdrawal of cookies  

Anil K Pandit Jan 22, 2024 8:53 AM

Understanding the challenges & benefits of personalization across sectors

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At e4m MarTech India Conference 2022, a panel of industry heads deliberated on the topic - Winning with Personalization: The Success Stories

exchange4media Staff Oct 17, 2022 11:21 AM

Publicis Media wins PepsiCo India’s media mandate

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With this mandate, PepsiCo India has consolidated its media, creative and digital business with Publicis Groupe

exchange4media Staff Jul 29, 2022 8:50 AM

‘You’re not really buying media on programmatic, you’re buying audiences’

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At e4m Real Time Programmatic Conference and Awards, DoubleVerify’s Nachiket Deole and Publicis Media’s Anil Pandit sat down for a fireside chat

exchange4media Staff Jul 25, 2022 5:11 PM

Publicis Media Services appoints Rajesh Viswanath as Senior Vice President, Data Sciences

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Vivek Tyagi roped in as Head of Performance Marketing

exchange4media Staff May 12, 2022 8:54 AM

Publicis Media Services strengthens growth vertical with key elevations

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Rajiv Gopinath is the Chief Product and Solutions Officer and Ajit Gurnani the Chief Growth Officer

exchange4media Staff Sep 23, 2021 8:10 AM

Publicis Media ropes in Mimi Deb to lead platformGSK

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Deb’s last stint was with Wavemaker, and prior to that she was with Universal McCann, OMS and Hakuhudo Percept in key roles

exchange4media Staff Aug 20, 2020 8:56 AM

Zenith wins media mandate for HONOR in India

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This includes the mainline media and digital duties of the smartphone e-brand

exchange4media Staff Feb 5, 2020 1:10 PM

Jeep India and Publicis Media partner for television property Jeep Bollywood Trails

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Jeep Bollywood Trails is a travelogue which will be aired on AXN, Max HD and will stream on Sony Liv starting 25th January

exchange4media Staff Jan 24, 2020 12:27 PM

Starcom bags upGrad's Rs 100 crore media strategy & buying account

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upGrad is in the process of rolling out a Rs 100 crore pan-India marketing campaign

exchange4media Staff Jan 6, 2020 8:47 AM