The exchange4media group hosted the seventh edition of Media Ace Awards on November 2. At the award ceremony in Mumbai, Sam Balsara, Chairman, Madison World, was bestowed upon the ‘Lifetime Achievement Award’ for his contributions to the world of media and advertising. Balsara, a graduate from JBIMS, has 50 years of experience in Marketing, Advertising and Media. Having started his career at Sarabhai’s, he later moved to Cadbury, and then to Advertising at Contract (WPP) and Mudra before starting Madison in 1988.
Sam Balsara started Madison on March 21, 1988 as an advertising company. Today, Madison World has transformed into a diversified communications group with 26 units across 11 specialized functions of Advertising, Media Planning and Buying, Business Analytics, OOH, PR, Rural, Retail, Entertainment, Mobile, Events, Activations and Sports.
Media Ace awards 2023 recognizes the outstanding work and innovation by media agencies in India and celebrates their people for their contribution to the advertising industry. The awards are given under two main categories-- Agency Awards that recognise agencies and People Awards that honour individuals who are at the helm of the business.