Vikram Tanna joins Xfinite Global's Mzaalo as COO
Prior to this, Tanna was heading advertising, Sales & Business Head of regional cluster, South Asia, Discovery Inc
Xfinite Global Plc has appointed Vikram Tanna as COO at Mzaalo, an AVOD platform that rewards users for content consumption and engagement. Mzaalo is an ad-supported video-on-demand platform, offering global access to the latest premium movies and web series for free.
Prior to joining, Tanna was heading advertising, Sales & Business Head of the regional cluster, South Asia, Discovery Inc for over three years. He joined the network in February 2017. He led revenue across television and digital platforms in South Asia for a product suite, compromising 11 unique content channels and spanning multiple genres like factual, lifestyle and kids entertainment.
Before Discovery, Tanna was Senior Vice President at Star India, leading Product & Revenue for three major channel clusters - Hindi Movies & Music and HSM Regional Channels (West Bengal & Maharashtra). During his stint at Star India, he also led the revenue function for other verticals, including digital, events and English premium content. He has also held a senior leadership position at Zapak Digital Entertainment’s gaming venture.
An alumnus of ISB, Tanna delivers talks at management institutes across the country on diverse topics relevant to the media and entertainment industry
