With this partnership, Josh's 115 million monthly active users will be able to access Mzaalo's content in 10 Indian languages and also get a unique opportunity to engage with the brand
The platform's roster of musical stars comprises Shibani Kashyap, Mohit Chauhan, Neeti Mohan, Ankit Tiwari, Ustad Rashid Khan, Nooran Sisters and others
The AVOD platform will play a key role in Eros Now’s future content strategy and facilitate innovative windowing options which will give consumers more choices and flexibility
Commenting on the association, Vikram Tanna, COO, Mzaalo said that they are thrilled to partner with SpiceJet to offer seamless access of our wide-ranging content to on-the-go consumers
Microsoft's initiative will support startups to scale and grow successfully by leveraging its tech and cloud resources, enterprise sales team, and its global partner ecosystem
Mzaalo will power the video entertainment section as a premium partner offering engaging short and mid-format, snackable content
Mzaalo has announced its partnership with brands across categories such as Beauty & Skincare, Travel, Electronics, Fashion & Lifestyle, Health and Wellness, Gifting, amongst others
The video streaming application also plans to onboard several brands as reward partners
The gamified video ecosystem is designed to reward consumers for viewing content on the platform
Prior to this, Tanna was heading advertising, Sales & Business Head of regional cluster, South Asia, Discovery Inc