WPP acquires ecommerce agency Corebiz

WPP has announced that it is acquiring Corebiz, a Latin American ecommerce agency specialising in VTEX implementation.

The Brazilian operations of the company will join VMLY&R COMMERCE global network, with further regional outposts of the business coming onboard over the course of the coming year.

This acquisition reflects WPP’s ongoing investment into strengthening its commerce offer for clients as consumer needs continue to change.

Stefano Zunino, Country Manager for WPP in Brazil, said: “Companies both in Latin America and around the world are looking to grow their ecommerce capabilities, having seen over the last two and half years the impact that strong digital commerce strategies can have on business growth. Corebiz’s market-leading knowledge of enterprise commerce platforms such as VTEX will further strengthen our commerce expertise. I look forward to welcoming the Corebiz team as we expand our offer to clients here in Brazil and beyond.”

Beth Ann Kaminkow, Global CEO of VMLY&R COMMERCE, said: “Bolstering our creative commerce offering to drive conversion every day for our clients is an essential ingredient to creating connected brands. The team at Corebiz are not only experts in this field, but also share our philosophy for building a thriving company culture alongside business growth. We’re thrilled to get our collaboration underway across our client base.”

Felipe Macedo and Renan Mota, Founders and Co-CEOs of Corebiz, said: “Over the last few years, we have actively participated in the acceleration of the ecommerce market in Latin America. Now, our goal is to take this expertise to the rest of the world. This will only be enhanced by joining WPP and the VMLY&R COMMERCE network and we are excited to strengthen ecommerce enablement for VMLY&R COMMERCE's global clients."