The Telecom Regulatory Authority of India (Trai) is in favour of news being allowed on FM stations. At this stage, news is not allowed to be aired on the FM radio stations.
The Tata-STAR combine’s DTH application is yet to get an approval from the home ministry. According to sources in the government, top officials responsible for the venture are sitting up over the delay in getting the clearances. The Tata group holds 80 per cent, while STAR has 20 per cent in the venture. This project is estimated at Rs 1,600 crore.
Fun Republic (FR), is introducing the Republic Rewards Card (RR Card). As per Fun republic sources, while most other multiplex players with Customer Loyalty Programs only provide free snacks, this 'Paisa Vasool' offer not just entitles its members to free snacks and Pepsi but also free tickets and many more attractive gifts.
Subjected to continuous scrutiny by the markets, most companies are becoming alive to the need to emulate best practices of market players rather than operating in a vacuum, writes Sushil Bahl of Nirma Institute of Management, Ahmedabad, in the latest 'Viewpoint'.
With a sporty look and deep knowledge of the entire value chain of coffee business, Café Coffee Day has positioned its retail outlets as meeting ground for people ‘young at heart’. Kamal Manchandani, Regional Director, talks about the business in ‘Brand Speak’.
Nowadays, the markets of Durable and Household products offer a wide product range. May it be better clarity, Flat screen Television sets; Microwaves, which facilitate better and faster cooking; Small yet powerful Air Conditioners or Refrigerators keeping the food fresh for a longer period.
The market leader in school uniforms rolls out new TVCs that underscore the traditional Indian values and the spirit of going beyond the call of duty.
Outdoor advertising holds the potential of leaving a larger-than-life imprint on people’s minds. In the constant endeavour to scale new highs, companies in the FMCG and telecom segments in India have continually innovated with outdoor advertising.
Senior Editor of NDTV 24X7 Arnab Goswami is set to join the Times Television project of Bennett, Coleman and Co. Goswami confirmed the information and said he would be joining as head of content of Times News Channel by the end of the month.
Cartoon Network does not only have association with a number of brands targeting kids, but also categories that focus on target groups beyond children. An important reason for the same is pester power and the influence they have on purchase decisions.
Indian media industry is increasingly finding it difficult to find freshers with basic knowledge of media planning and buying. Taking a step in the direction of filling this need-gap, Lintas' Northpoint Centre of Learning in collaboration with Lintas Media Group is introducing post-graduate programmes in marketing communications.
Radio Mirchi is keen on taking its operation to a higher level. The station has just undergone some key senior management changes and has introduced the function of Business Development in its operations.
The first report card of Sony’s ‘big one’ for 2004 is here. Based on its strategy of counter-programming, the latest primetime offering of the channel, ‘Ye Meri Life Hai’ positioned at 10 pm, is pitted against one of the strongest properties on Indian television, ‘Kahaani Ghar-Ghar Ki’.