Date-wise News
Come May 29, 2004 and the Bhaskar Group would take on some more competition, but this time in the international market. The group is launching an edition of Divya Bhaskar in the US. Planned as a weekly, the publication will cater to the Gujarati populace in
exchange4media Staff May 21, 2004 2:12 PM
To use kids as bait to attract consumers is an accepted phenomenon in the FMCG segment. Now joining the bandwagon are consumer durables and electronics players such as Voltas, with its Teenie Weenie range of refrigerators, and LG Electronics India Pvt Ltd (LGEIL), with air-conditioners for kids.
exchange4media Staff May 21, 2004 8:14 AM
Corporate communications in the hospitality sector calls for an integrated understanding of business, brand positioning and relationship management. Vinny Narang, Corporate Communications, Hyatt Regency Delhi, talks about the role in PR Watch.
exchange4media Staff May 21, 2004 8:13 AM
Ajanta (India) Ltd has been barred by the Bombay High Court from using the Indian Dental Association's "Seal of Acceptance" on its toothpastes.
exchange4media Staff May 21, 2004 8:12 AM
Gurgaon-based Trust Telecom Technologies is positioning itself to grab GSM handset marketshare in South Asia with China-made Kejian mobiles. Read the latest Brand Speak.
exchange4media Staff May 21, 2004 8:11 AM
Cookieman set up shop in Chennai in 2000. The company wanted its initial lessons to come from the conservative Chennai consumer. Now it is set to go national with a 50-store expansion plan to be executed over next five years.
exchange4media Staff May 21, 2004 8:11 AM
Mired in licensee fee issues and hamstrung by lack of adequate revenue and research, private FM radio is yearning to be heard. But the future of the segment looks bright. Sumantra Dutta, COO, Radio City, provides fresh insight on the medium in the latest Radio Channel update.
exchange4media Staff May 21, 2004 8:09 AM
Electrolux Kelvinator Ltd plans to spend around Rs 4 crore on advertising campaign to bolster the launch of its new range of refrigerators.
exchange4media Staff May 21, 2004 8:08 AM
Airtel announced the first of its kind ‘Confidence Plan’ for the hearing and speech impaired. It offers a waiver on security deposit, monthly rental priced as low as Rs 99 with a one-time activation charge of Rs 250.
exchange4media Staff May 21, 2004 8:08 AM
Ajay Patadia, erstwhile President, Corporate Affairs, Balaji Telefilms, has set up Prime Movies International (PMI), a production and distribution house. PMI plans to venture both into the arena of television software and film production.
exchange4media Staff May 21, 2004 8:07 AM
O&M has bagged the advertising mandate for Bajaj Auto Ltd's planned new bike, codenamed the K-60. The bike will be launched some time in August and is expected to drum up huge volumes for Bajaj and gain market share for it in the competitive "executive" bike segment, dominated by Hero Honda's Splendor Plus and Passion Plus and TVS' Victor.
exchange4media Staff May 21, 2004 8:05 AM
EMVIES, as per Andre Nair, CEO, Group M, South Asia, is an encouragement not just for media specialist agencies but for all media practitioners. Interestingly, he states, “I wouldn’t compare EMVIES to international media awards for there are n
exchange4media Staff May 21, 2004 8:04 AM
Fountainhead Bangalore has been awarded the BJN Hotels account following a multi-agency pitch. While the size of the account was not disclosed, it is expected to grow into a substantial one. Apart from the responsibilities of its chain of restaurants, Fou
exchange4media Staff May 21, 2004 8:04 AM
They call it invitational pricing but the fact remains that the operative market rates of the free-to-air STAR Utsav, at the moment, are at Rs 3,000 to Rs 4,000 for 10 seconds. After four years, STAR has launched a channel in the form of Utsav. With just repeat programming, the channel is offering an alternative to its viewers.
exchange4media Staff May 21, 2004 8:03 AM
The ICICI Prudential Life Insurance account has moved to MindShare. Size of the business is estimated to be around Rs 20 crore. It was earlier being handled by Initiative.
exchange4media Staff May 21, 2004 8:01 AM
“Ad should not look only creatively appealing, brand association and recall has to be high. Consumer should remember the brand when she enters the shop and not just enjoy watching its ad.”
exchange4media Staff May 21, 2004 12:00 AM
