Date-wise News

International: Five agencies pitch $4 billion P&G media account

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Procter & Gamble Co. confirmed that five agencies are pitching its estimated $4 billion U.S. marketing communication planning account. Others include two media planning incumbents, Publicis Groupe's Starcom MediaVest Group and Grey Global Group's Mediacom. Havas' MPG, which handles P&G media business outside the U.S. and formerly had a role under former P&G roster shop Arnold, New York, is also pitching the business, as is Aegis Group's Carat of New York.

e4m Desk Jun 4, 2004 8:26 AM

HLL identifies its weaknesses

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FMCG major, Hindustan Lever Ltd (HLL), has identified its complex supply chain configuration, price positioning in some categories and high social costs in the plantation business as its weaknesses as a part of the SWOT analysis for the company.

e4m Desk Jun 4, 2004 8:22 AM

Cheaper brands boost durables’ organised sector

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The consumer durables industry in India has witnessed a major shift in favour of the organised sector with the share of unorganised sector coming down to 8-10 per cent from a high of 40-50 per cent less than a decade ago. Further, the price difference between branded and unbranded goods has narrowed down substantially over the past few years because of easy availability of branded products.

e4m Desk Jun 4, 2004 8:21 AM

Herald Tribune gets an Indian avatar

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Residents of Hyderabad can now buy the International Herald Tribune, printed at the Deccan Chronicle press in the city, for Rs 30. To be sure, it is not an Indian edition of the bestselling newspaper from the New York Times stable with 27 editions worldwide. Instead, it is an Indian newspaper with articles sourced from various places, including news agencies and the International Herald Tribune.

e4m Desk Jun 4, 2004 8:20 AM

Trai-Media Partners report favours mandatory CAS

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Hong Kong-based research firm Media Partners Asia favours introduction of the conditional access system (CAS) in a selective way, according to industry sources. Media Partners, which was commissioned to do a study on CAS by the Telecom Regulatory Authority of India (Trai), is not against the government mandating the system.

e4m Desk Jun 4, 2004 8:16 AM