Ashish Bagga,Executive Director, India Today Group and an industry heavyweight has been appointed as Chairman, Delhi Regional Committee of INS.Speaking to exchange4media P K Lahiri, Secretary General-INS confirmed the appointment of Bagga and commented " Yes the appointment of Ashish Bagga comes into effect today."
LML Ltd has restructured its model portfolio after the recent launch of three new models — Freedom Prima (110 cc and 125 cc) and Graptor. The company has brought four of its existing models — Adreno Energy and three Freedom variants — SP, UCF and DX under one model, Freedom DX.
The Gujarat Cooperative Milk Marketing Federation (GCMMF) forays into the white health-food-drink market with Amul Shakti, a white beverage. The Rs 1,400-crore health-food-drink market is dominated by Smithkline Beecham Consumer Healthcare's brand Horlicks and Viva; Heinz's Complan, Nestle's Milo and Cadbury's Bournvita.
Procter & Gamble Co. confirmed that five agencies are pitching its estimated $4 billion U.S. marketing communication planning account. Others include two media planning incumbents, Publicis Groupe's Starcom MediaVest Group and Grey Global Group's Mediacom. Havas' MPG, which handles P&G media business outside the U.S. and formerly had a role under former P&G roster shop Arnold, New York, is also pitching the business, as is Aegis Group's Carat of New York.
Tata Indicom has tied up with Nokia for launching a mobile gaming package, which will offer users a collection of 1000 games. These games will be supported by Nokia Applic-ation Download Platform, in its first ever deployment of such kind in India.
LML Ltd has restructured its model portfolio after the recent launch of three new models — Freedom Prima (110 cc and 125 cc) and Graptor. The company has brought four of its existing models — Adreno Energy and three Freedom variants — SP, UCF and DX under one model, Freedom DX.
The Gujarat Cooperative Milk Marketing Federation (GCMMF) forays into the white health-food-drink market with Amul Shakti, a white beverage. The Rs 1,400-crore health-food-drink market is dominated by Smithkline Beecham Consumer Healthcare's brand Horlicks and Viva; Heinz's Complan, Nestle's Milo and Cadbury's Bournvita.
FMCG major, Hindustan Lever Ltd (HLL), has identified its complex supply chain configuration, price positioning in some categories and high social costs in the plantation business as its weaknesses as a part of the SWOT analysis for the company.
The consumer durables industry in India has witnessed a major shift in favour of the organised sector with the share of unorganised sector coming down to 8-10 per cent from a high of 40-50 per cent less than a decade ago. Further, the price difference between branded and unbranded goods has narrowed down substantially over the past few years because of easy availability of branded products.
Residents of Hyderabad can now buy the International Herald Tribune, printed at the Deccan Chronicle press in the city, for Rs 30. To be sure, it is not an Indian edition of the bestselling newspaper from the New York Times stable with 27 editions worldwide. Instead, it is an Indian newspaper with articles sourced from various places, including news agencies and the International Herald Tribune.
Processed food major Dabur Foods Limited launched a new fruit based drink called “Coolers”. The 30 second TVC of the product created by FCB Ulka will hit electronic media on June 7. A print campaign in all the leading national dailies will also run simultaneously.
The leading international watch brand and number two player in the Indian watch market, Timex has embarked on a major brand building exercise to mark its 150 year anniversary celebrations.
Bangalore-based Mareech Advertising has won the DSL software account. The company, till recently the software division of Deutsche Bank, is now a subsidiary of HCL Technologies. With a starting budget of Rs. 1 crore for the first two months, the account is only expected to grow.
Hong Kong-based research firm Media Partners Asia favours introduction of the conditional access system (CAS) in a selective way, according to industry sources. Media Partners, which was commissioned to do a study on CAS by the Telecom Regulatory Authority of India (Trai), is not against the government mandating the system.
As per the findings of ILT 2004, Radio City leads in Mumbai, while it is Radio Mirchi in New Delhi. The survey throws interesting results whether we look at the two cities individually or in tandem with each other.