TATA group is looking for a change on its media front. The account, which is currently handled by The Mediaedge, is under review. Industry sources inform that the corporate baron has invited four other agencies for the pitch. The account is pegged at over Rs 200 crore.
While last year Dabur India launched its Red Toothpaste with STAR Parivaar awards, this year the group is looking at a repeat performance. This time the awards will mark the launch of another new product Dabur Anmol Shampoo.
The latest players to see a fearsome competitor lurking behind Google's meteoric rise are publishers of tightly targeted magazines.
DaimlerChrysler India Limited has initiated a brand protection campaign in India as part of the on going global campaign to ensure genuine quality parts and accessories of Mercedes-Benz vehicles.
Even before Fox could enter the India market through the direct-to-home (DTH) television platform, it’s here on satellite radio WorldSpace. Fox News, a wholly-owned subsidiary of Rupert Murdoch’s News Corporation, is available in the country as a 24-hour channel on WorldSpace.
South American soccer league, COPA America makes its mark on TEN Sports in July 2004. The channel has conducted extensive research to be sure that the series would score high with the Indian audience.
SET India Pvt Ltd is targetting a 25 per cent growth in revenue in the current fiscal, encouraged by the fact that its channel MAX has captured the top slot among the movie channels in the February-April 2004 period. The company is also targetting a 28 per cent reach in the next couple of years.
Breaking away from the 12-year practice, LIC has decided to do away with dealing with 45 agencies and empanelling just four agencies for its countrywide operations. With an ad budget of Rs 100 crore for 2004-05, this is the second largest public sector ad account in the country.
In a strategic move, the Publicis Groupe-owned Starcom MediaVest Group has floated a new company called ‘StarSight’. The objective behind the move is to provide ‘Out-Of-Home’ (OOH) media and planning solutions to its clients.
While last year Dabur India launched its Red Toothpaste with STAR Parivaar awards, this year the group is looking at a repeat performance. This time the awards will mark the launch of another new product Dabur Anmol Shampoo.
For the last two years, Lodestar has performed well in the EMVIES by bagging the 'Media Agency of the Year' award once and then being the runner up agency. Shashi Sinha, Executive Director, Lodestar believes that one big advantage that the EMVIES provides is, being a platform that showcases media works.
TBWA India is witnessing substantial action as far as its human resources are concerned. The agency has recently suffered five senior-level exits. TBWA brings in fresh manpower to carry out work.
East is out of the sepia-tinted image of a languid economy. The region is catching up fast as a bustling marketplace. ABP Group presents a glimpse of the evolving economy and the uncluttered picture of media market in the east.