The overall telephony base in the country saw an addition of 1.53 million new subscribers in May. This included 1.33 million mobile subscribers and 200,000 fixed-line subscribers.
New York-based Ford Models Inc is staging a re-entry in the country with Super Model of the World contest after a brief flirtation during 1995-97. The agency, which spotted models Bipasha Basu, Jesse Randhwa and Vidisha Pawate earlier, will kick off its model hunt beginning July.
Dabur India Ltd on Tuesday filed a contempt petition in the Delhi High Court against Emami Ltd and three of its officials for failing to withdraw the `Himani Sona-Chandi Amritprash' advertisement from television channels despite a May 28 HC order to that effect.
HLL is streamlining its Close-Up portfolio yet again. With the recent re-launch of Close-Up, it intends sticking to one mother brand and a single variant under the Lemon Mint flavour.
If uplinking of Rupert Murdoch’s Star News forced the government to change its television rulebook last year, the recent controversy over reprinting of International Herald Tribune (IHT) may lead to a new set of laws for the print media. At present, the government’s focus is on “enforcement”, as the current guidelines have no provision for penalising the dafaulters.
India PR Summit 2004 stressed on issues, which have hitherto been swept under the carpet, such as the presence of ethics within the PR sphere, art of spinning the media wheel, measurability, application of global PR standards in India and more.
Considering the need for training and perceiving demand for trained individuals, Sajal Mukherjee, a veteran media professional, has masterminded Futuristix Media Communications Centre to train individuals with right mix of theory and practical guidance.
Move over Pepsi - Coke scrambles… we now have squabbles in motorcycle category. Kinetic's new TV commercial brings out its many stated advantages through a humorous narration, and uses look-alikes of lead characters within the competing commercials.
The rounds of Zee TV's India's Best-Cinestars Ki Khoj would culminate by June 11, 2004. Following this, the channel would take on grooming of its finalists. The highlights of the event would be aired on the channel in August.
TBWA India has invited PC Amarnath to head its Chennai branch as General Manager. Amarnath is determined to innovatively shape up the agency’s future and will concentrate more on Henkel and Apple, which are prominent accounts with the agency.
With the Indian television audience increasingly turning off to commercial breaks, there has been growing confusion among the advertiser community to choose the right break that would ensure the maximum reach. PV Narayanmoorthy, CEO, Asia Pacific, Carat, shares his views on commercial break viewing.
Peter Mukerjea, CEO, STAR India confirmed the development to exchange4media, "Yes, they are off STAR network as far as sales go and will take care of themselves in that direction."